Subaru Business Development Consultant

Fairway Automotive Group; Greenville (SC); On-site; USD 42,000 - 70,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

Retirement benefits

Paid time off

Employee vehicle-purchase benefits

Job summary

Fairway Automotive Group is seeking a Business Development Consultant to be the first contact for prospective customers, respond quickly to leads, and set appointments. You will identify needs, build interest in products, and hand off to the sales team for closing.

Ideal candidates communicate well by phone, text, and email, maintain organized CRM records, and work toward monthly targets in a fast-paced automotive environment.

Qualifications

• Experience responding to leads via phone, email, text, and chat.
• Proven ability to set appointments and move opportunities forward.
• Strong CRM, organization, and follow-up discipline.

Responsibilities

• Respond promptly to inbound leads via multiple channels
• Make outbound calls and send personalized messages
• Qualify leads by needs, timeline, budget, and preferences
• Schedule appointments and confirm attendance
• Maintain accurate notes in the CRM
• Collaborate with sales team to handoff to consultants
• Re-engage unsold prospects and service customers
• Support dealership marketing campaigns and events
• Meet monthly lead response and appointment targets
• Represent the company with a friendly, pressure-free approach
• Continuously improve product knowledge and CRM skills

Skills

Phone skills

Email skills

Interpersonal skills

CRM proficiency

Organization

Follow-up discipline

Multitasking

Tools

E-leads

Roadster

Job description

Position on Overview

We are seeking an energetic, customer-focused Business Development Consultant to help drive new business opportunities, strengthen customer relationships, and support our sales team’s growth. This role is ideal for someone who is confident communicating by phone, text, email, and online chat; enjoys a fast-paced environment; and is motivated by measurable results.

Description

As a Business Development Consultant, you will be the first point of contact for many prospective customers. You will respond quickly to leads, identify customer needs, build interest in our products and services, set appointments, and create an exceptional experience from the first interaction through the handoff to the sales team.

What You'll Do

• Respond promptly and professionally to inbound internet leads, phone calls, text messages, chat inquiries, and social-media prospects
• Make outbound calls, send personalized emails and texts, and follow up consistently with prospective and existing customers
• Qualify leads by learning each customer’s needs, timeline, budget, vehicle or product preferences, and trade-in situation
• Schedule appointments and confirm attendance through effective follow-up and reminder communication
• Maintain accurate notes, customer records, tasks, and appointment activity in the CRM
• Work closely with sales consultants and managers to ensure a smooth handoff and strong customer experience
• Re-engage unsold prospects, inactive leads, previous customers, and service customers to create new sales opportunities
• Help execute dealership marketing campaigns, special-event outreach, equity-mining initiatives, and customer-conquest efforts
• Meet or exceed monthly goals for lead response time, appointments set, appointments shown, outbound activity, and sales opportunities generated
• Represent the company professionally while delivering a friendly, helpful, and pressure-free customer experience
• Continuously improve product knowledge, communication skills, objection handling, and CRM best practices

What We're Looking For

• Strong phone, text, email, and interpersonal communication skills
• A positive, confident, and highly motivated attitude
• Ability to build rapport quickly and communicate professionally with a wide range of customers
• Excellent organization, follow-up discipline, and attention to detail
• Comfortable working in a goal-driven environment with individual and team performance expectations
• Ability to manage multiple conversations, tasks, and priorities throughout the day
• Basic computer proficiency and the ability to learn CRM, phone, and lead-management systems
• Prior experience in business development, customer service, call-center operations, sales, retail, hospitality, automotive, or appointment setting is preferred, - not required
• Valid driver's license and a clean driving record preferred

Preferred Qualifications

• Automotive dealership BDC, internet-sales, or customer-service experience
• Experience using a CRM such as E-leads and Roadster
• Familiarity with digital lead sources, online vehicle shoppers, and social-media messaging
• Experience with outbound prospecting, appointment setting, and follow-up campaigns
• A competitive mindset with a genuine desire to help customers

What We Offer

• Competitive base pay plus uncapped commission and performance incentives
• Paid training and ongoing coaching
• Clear performance goals and opportunities for advancement
• Supportive team environment with leadership that values effort, accountability, and results
• Health, dental, vision, and retirement benefits, where applicable
• Paid time off and employee vehicle-purchase benefits, where applicable
• The opportunity to build a long-term career in sales, automotive retail, marketing, or leadership

Success in This Role

The best Business Development Consultants are responsive, persistent, organized, and genuinely helpful. They understand that every lead is a person - not just a name in a CRM and they create value by making it easy for customers to take the next step.