Student Worker - Social Media Manager, Inkblot

University of Nevada, Las Vegas (UNLV); Reno (NV); On-site; USD 17,000 - 19,000; Part time

Job summary

Inkblot Marketing is seeking a Social Media Manager to amplify the student voice for the Center for Student Engagement and ASUN at the University of Nevada, Reno. The role offers hands-on experience in digital storytelling, branding, and student outreach within a fast-paced campus environment.

Ideal candidates are marketing-focused undergraduates with Canva and Adobe CC skills, strong written communication, and the ability to meet deadlines while collaborating with the Inkblot Photo/Video Team.

Qualifications

• Must be an undergraduate student at University of Nevada, Reno (required).
• GPA 2.0+ and enrolled in at least 15 credits this semester.

Responsibilities

• Attend weekly staff meetings and set social media goals.
• Manage social media accounts and Linktree.
• Promote events and updates promptly across platforms.
• Develop captions and alt text for content on all platforms.

Skills

Canva

Adobe Creative Cloud

Strong communication

Attention to detail

Self-motivated

Microsoft Word

Excel

PowerPoint

Outlook

Education

Marketing/Communications/Journalism/English major

Tools

Canva

Adobe Creative Cloud

Job description

Job Description

Inkblot Marketing’s primary mission is to serve as the supporting system for the Center for Student Engagement and the Associated Students of the University of Nevada (ASUN). The department works to promote the program, services, issues, opportunities, and images of the student body and surrounding community. The service provides graphic design and layout, advertisements for the Nevada Sagebrush, flyers, brochures, programs, t-shirts, social media, branding guidance, and promotional items (i.e., Professional photo, video, etc). As a Social Media Manager with Inkblot Marketing, you will play a key role in bringing the student voice to life across the Center for Student Engagement platforms. This position is ideal for a motivated, creative student who thrives in a fast-paced, collaborative environment and wants hands‑on experience in digital storytelling, branding, and student outreach.

Responsibilities

• Attend weekly staff meetings and set social media goals
• Close communication with the Inkblot - Photo and Video Team Manager and Inkblot Supervisor
• Manage social media accounts and Linktree
• Promote events and updates promptly while monitor & react to direct messages in timely manner
• Engage with other social media accounts that align with the University, CSE, and ASUN mission and values
• Develop captions for social media and compose alternative text for all content on all platforms
• Write and edit copy for social media channels while schedule social media posts and campaigns across multiple platforms such as Instagram, X (formerly Twitter), Facebook, TikTok, and YouTube.
• Upload and Manage Axis TV system with partner messages
• Develop Text Message Content
• Attend events to capture content to post on stories. (includes non-event items such as recognition months, holidays, expected closures, and potential recognition)
• Maintain content calendar and develop campaign schedule with Inkblot - Photo and Video Team Manager
• Cultivate a strategy for integrating holidays celebrated by our student body in communication with the Inkblot - Photo and Video Team Manager
• Compile a monthly engagement report for social media postings, channels, and texts and report it to the Content Manager.
• Work with content manager to present social media analytics to the Director and write news posts on Lounge for CSE
• Oversee projects impacted by social media, even if the client did not request it.
• Recognize and explore emerging social media platforms that Inkblot could adapt.
• Engage students through one interactive promotion/contest per semester.
• Collaborate with photo and video team to cross-promote through YouTube and Instagram.
• Be able to interpret findings of social media data and apply them to future promotions.

Required Qualifications

• Candidate must be an undergraduate student at the University of Nevada, Reno
• Candidate must be in good academic standing of a minimum 2.0 GPA and enrolled in at least 15 credits a semester
• Beginner to advanced knowledge in Canva
• Beginner to advanced knowledge in Adobe Creative Cloud
• Strong communication skills and is self-motivated
• Demonstrate strong eye for attention to detail
• Ability to understand and abide by Inkblot, ASUN, and University standards
• Ability to understand Microsoft Word, Excel, PowerPoint, and Outlook
• Ability to work within deadlines
• Demonstrate good organization skills
• Demonstrate respect for the office and all of its associates
• Understands the CSE, Inkblot, and client working environments
• Proficient writing ability
• Has a positive attitude for workplace environment
• Can be available to provide responses and engagement outside of working hours
• Attend events to capture content to post on stories
• Able to represent Inkblot in communication with other departments

Preferred Qualifications

• Ability to use a professional camera for photography and videography
• Majoring in Marketing, Communications, Journalism, English, or related fields
• An Interest in PR, Marketing, or similar fields

Schedule and Compensation

Schedule Minimum of 10 hours (7 hours "in-office") and up to 20 hours a week

Compensation Grade Student Employee Level 1 $12.00/ hourly

ExemptNo Full-Time Equivalent50.0%

The University of Nevada, Reno is committed to providing a place of work and learning free of discrimination on the basis of a person’s age (40 or older), disability, whether actual or perceived by others (including service-connected disabilities), gender (including pregnancy related conditions), military status or military obligations, sexual orientation, gender identity or expression, genetic information, national origin, race (including hair texture and protected hairstyles such as natural hairstyles, afros, bantu knots, curls, braids, locks and twists), color, or religion (protected classes).

About Us
The University of Nevada, Reno is a leading public research university committed to the promise of a future powered by knowledge.
Founded in 1874 as Nevada’s original land-grant university, the University serves more than 23,000 undergraduate and graduate students from all 50 states and 63 countries.
Classified by the Carnegie® Classification of Institutions of Higher Education as an R1 ("Very High Research") university, it is also recognized in the Carnegie® Community Engagement classification.
The University is also ranked by U.S. News & World Report among the "Best National Universities" and "Best National Public Universities."
It also ranks in the top tier of the WSJ/Times Higher Education World University Rankings and the New York Times"Top Colleges for Economic Diversity."
Since 2009, nearly $1 billion has been invested in advanced labs, facilities, and residence halls on the main campus.
The University is home to Nevada’s first medical school – the University of Nevada, Reno School of Medicine and the Wayne L. Prim Campus at Lake Tahoe, where education, research, and creative work thrive in a stunning mountain setting.
The University delivers on its original land-grant mission with outreach across the state through the University of Nevada, Reno Extension, Nevada Agricultural Experiment Station, Nevada Bureau of Mines and Geology, Nevada Small Business Development Center, the Nevada Seismological Laboratory, and Wolf Pack Athletics.
The main campus is in Reno, Nevada, a burgeoning global technology hub with a vibrant midtown and downtown.
Found where the high desert of the Great Basin meets the High Sierra and Lake Tahoe, the beautiful, 290-acre main campus is also a Nevada State Arboretum.
The University’s physical infrastructure is expanding with ongoing construction of the newly named John Tullock Business Building, set to open in fall 2025.
Groundbreaking is also planned for a new State Public Health Laboratory Building on campus, alongside the recent acquisition of 16 parcels near campus, known as "University Village," to provide affordable housing for graduate students and early career faculty.
Collaborating with world-renowned organizations, the University fosters innovation through initiatives such as the Digital Wolf Pack partnership with Apple, which ensures equitable access to technology for students, providing new incoming freshman or transfer students with an iPad Air and accessories.
Google’s TechWise initiate is an 18-month program that fully supports undergraduate students in becoming entry-level software engineers by graduation.
In 2023, the U.S. Department of Commerce’s Economic Development Administration (EDA) announced that Nevada – led by the University of Nevada, Reno – was named one of the inaugural 31 Regional Technology and Innovation Hubs (TechHubs).
Nevada was selected from a competitive pool of 489 applicants from across the United States and its territories.
Nevada’s Tech Hub will strengthen America’s lithium batteries, critical elements and other electric vehicle materials industry sectors within the state.
Through its commitment to high-impact education, world-improving research and creative activity, and outreach that’s transforming Nevada’s communities and businesses, the University continues its 150-year tradition of benefitting our state, nation and world.
The University recognizes that diversity promotes excellence in education and research.
The inclusive and engaged community on campus recognizes the added value that students, faculty, and staff from different backgrounds bring to the educational experience.
Today, the University delivers on its original land-grant mission of access to education and knowledge by investing in the academics, facilities, support, engagement and vibrant campus life that promote our diverse students’ cognitive growth and academic achievement – all while remaining one of the best values in American higher education.
For more information, please visit the University’s website.

Center for Civil Rights & Equal Access
Zeva Edmondson
Director, Title IX Coordinator
Center for Civil Rights and Equal Access
1664 N. Virginia Street, Reno, NV 89557 [phone] [e-mail]

Information regarding security, personal safety, fire safety, and crime statistics can be found at UNR's website.

NSHE Employees are required to participate in a mandatory retirement plan in lieu of Social Security. As a result, employment at NSHE may impact your Social Security benefits. Additional information is available at SSA 1945. Job postings are specific to the Nevada System of Higher Education.