Student Graphic Design Assistant Specialist

The New School; New York (NY); Hybrid; USD 25,000 - 34,000; Full time

Job summary

The New School's official campus retail store, The New Store, seeks a Student Graphic Design Assistant Specialist to support marketing and merchandise projects. Hybrid role involved in creative production for promotional graphics, social, email, and mass marketing campaign assets.

You'll work with Store staff and university partners to develop campaigns for events, launches, and seasonal initiatives, building portfolio experience through real-world design and content work.

Qualifications

• Portfolio or samples showing graphic design skills and understanding of typography, composition, color, and visual communication.

Responsibilities

• Create digital and print marketing materials for The New Store, including social media graphics, email graphics, advertisements, posters, signage, and other assets.
• Develop original artwork for merchandise and support mockups, production-ready files for apparel, accessories, gifts, and collections.
• Maintain organized creative files and ensure designs adhere to The New School brand standards, visual identity, and licensing requirements.

Skills

Graphic design

Typography

Color theory

Visual communication

Tools

Adobe Creative Cloud

Photoshop

Illustrator

InDesign

Canva

Job description

The New School’s official campus retail store, The New Store, is seeking a Student Graphic Design Assistant Specialist to help move marketing and merchandise projects forward. This hybrid role supports day-to-day creative production, from promotional graphics and merchandise artwork to social, email, and mass marketing campaign assets.

Working alongside Store staff and university partners, you’ll contribute to campaigns that promote events, product launches, and seasonal initiatives while building portfolio experience through real-world design and content work.

Responsibilities

• Create digital and print marketing materials for The New Store, including social media graphics, email graphics, advertisements, posters, signage, and other promotional assets.
• Develop original artwork for merchandise and support mockups, adaptations, and production-ready files for apparel, accessories, gifts, and special collections.
• Maintain organized creative files and ensure designs adhere to The New School brand standards, visual identity, and licensing requirements.
• Collaborate with Store staff to brainstorm and develop creative concepts aligned with merchandise, marketing, and business objectives.
• Assist with planning and executing social media campaigns, including content calendars, photography, video, posting, and promotional copy.
• Capture and create engaging content featuring merchandise, Store activities, events, product launches, and other initiatives, including occasional motion graphics or animation.
• Schedule and post approved content, track social media analytics, and provide insights and ideas based on audience engagement.
• Support consistent visual identity and voice across The New Store social media channels.
• Assist with planning and building email and mass marketing campaigns promoting merchandise, events, promotions, and Store initiatives.
• Create graphics, promotional copy, and other visual assets for email and digital marketing campaigns.
• Help with formatting, scheduling, and distributing approved communications, then track engagement to identify improvement opportunities.
• Support creative development for new merchandise collections, special projects, product launches, and seasonal campaigns.
• Research design trends and student interests to inform merchandise and marketing initiatives.
• Assist with product photography and visual assets for online merchandise listings, promotions, and displays.
• Collaborate with Store staff and university partners on creative and promotional projects as assigned.
• Take on increasing responsibility for creative projects while developing skills across graphic design, marketing, social media, content creation, and merchandise development.
• Build professional portfolio experience through real-world design and marketing projects, where appropriate.
• Participate in training and professional development opportunities and set developmental goals with a supervisor.
• Communicate creative ideas, receive feedback, and incorporate revisions in collaboration with professional staff and student employees.

Requirements

• Portfolio or examples showing graphic design skills and understanding of typography, composition, color, and visual communication.
• Familiarity with Adobe Creative Cloud, including Photoshop, Illustrator, and/or InDesign; experience with Canva or other digital design tools is a plus.
• Interest or experience in social media, digital marketing, photography, video, and/or content creation.
• Basic understanding of digital and print file formats and the ability to prepare files for various applications.
• Strong written and verbal communication skills, including the ability to create clear and engaging promotional copy.
• Strong attention to detail and organization, with the ability to manage multiple projects and meet deadlines.
• Creative, curious, and self-motivated, with the ability to contribute ideas and take initiative.
• Ability to work independently and collaboratively, receive feedback, and make revisions through the creative process.
• Ability to learn new software, platforms, and marketing tools and adapt to changing priorities.
• Professional, dependable, and able to represent The New Store and The New School positively with students, faculty, staff, vendors, and the university community.

Technologies

• Adobe Creative Cloud
• Photoshop
• Illustrator
• InDesign
• Canva

Work Mode

Hybrid position: On-site presence is required to support key team initiatives, event coverage, and retail tasks. Digital assignments may be completed off-site, while strategic alignment and group check-ins take place on campus or virtually.

Hourly Rate

$20.00 per hour