Student Assistant - ROAR Leader - Marketing & Office Assistant

Georgia Gwinnett College; Lawrenceville (GA); On-site; USD 17,000 - 28,000; Part time

Job summary

Georgia Gwinnett College is seeking a Student Assistant - ROAR Leader - Marketing & Office Assistant to support the Office of New Student Connections. You will design marketing materials, manage digital communications, and assist with recruitment events and orientation programs.

The role emphasizes creative storytelling, customer service, and collaboration with ROAR Leaders and campus partners. This temporary, part-time position begins January 2027 with mandatory training and events throughout

Qualifications

• Must be enrolled in a minimum of 6 credit hours at Georgia Gwinnett College.
• Maintains good academic standing (GPA 2.5) for employment duration.
• Maintains good conduct and professional behavior.
• Ability to maintain confidentiality and sound judgment.
• Strong knowledge of Canva, Adobe Express, or similar tools.
• Familiar with social media platforms and digital communications.
• Strong written communication and audience-focused content skills.
• Organizational, time-management, and detail orientation.

Responsibilities

• Design marketing materials using Canva, Adobe Express, or similar design platforms.
• Create, edit, and produce engaging photo and video content.
• Plan, create, schedule, and manage social media content.
• Write copy for social media, emails, websites, newsletters, and other materials.
• Capture photos and videos during campus events for promotional purposes.
• Assist with updating digital resources, websites, and orientation materials.
• Support event logistics and on-site activities, including setup and breakdown.
• Represent Georgia Gwinnett College at campus tours and recruitment events.

Skills

Social media management

Copywriting

Content creation

Time management

Education

Currently enrolled at Georgia Gwinnett College

Tools

Canva

Adobe Express

Job description

Job Title: Student Assistant - ROAR Leader - Marketing & Office Assistant

Location: Georgia Gwinnett College

Regular/Temporary: Temporary

Full/Part Time: Part-Time

Job ID: 302107

About Us

Since our founding in 2005, Georgia Gwinnett College (GGC) has been dedicated to providing an exceptional educational experience to our students. At GGC, we believe that our students' success is our success, and we are committed to creating a culture that supports and uplifts them throughout their academic journey.

As a member of our faculty or staff, you will become part of a dedicated and passionate community of educators and professionals. Together, we work towards a common goal of empowering our students to achieve their full potential, both academically and personally. We take pride in our student body, which represents a multitude of backgrounds, perspectives, and experiences. Whether you are involved in teaching or providing essential services, your contribution will make a significant impact on the lives of our students and the broader community.

In addition to our commitment to student success, we also value the well-being and professional growth of our employees. We offer a comprehensive benefits package, designed to support the needs of our faculty and staff. From competitive compensation to health and wellness programs, and professional development opportunities to work-life balance initiatives, we strive to create an environment where everyone can thrive and feel valued.

Located in the thriving community of Gwinnett County, GGC offers a rich cultural and social landscape that enhances the overall college experience. Our backdrop is a beautiful, modern 260-acre campus located just 30 miles northeast of downtown Atlanta. Our students and employees benefit from the close proximity to various local amenities, including shopping, dining, entertainment, and outdoor recreational opportunities. This vibrant community serves as an extension of our campus, providing a stimulating environment for personal and professional growth.

Join GGC and become part of a dynamic team that plays a pivotal role in shaping the lives and celebrating the achievements of our students. Together, let's make a positive impact and empower the next generation of leaders.

Job Summary

The ROAR Leader - Marketing & Office Assistant serves as the primary student marketing and administrative assistant for the Office of New Student Connections while also serving as a specialized member of the ROAR Leader (Recruitment, Orientation, Admissions, and Retention Leaders) team. This position is responsible for creating marketing materials, managing digital communications and social media, supporting office operations, and promoting recruitment, orientation, and student engagement initiatives through creative storytelling and exceptional customer service. In addition to these primary responsibilities, the Marketing & Office Assistant represents Georgia Gwinnett College at campus tours, recruitment events, Grizzly Orientation, Preview Days, Admitted Student Days, and other enrollment-related activities. All ROAR Leaders are expected to fully participate in required training, retreats, setup days, and events throughout the year, with April-August serving as the primary event season.

Employment and training begin January 2027, and attendance at the mandatory retreat on January 8-9, 2027 (or other designated dates) is required.

Responsibilities

• Design marketing materials including flyers, digital graphics, presentations, signage, promotional items, and other print and digital resources using Canva, Adobe Express, or similar design platforms.
• Create, edit, and produce engaging photo and video content that promotes Grizzly Orientation, recruitment initiatives, campus events, and New Student Connections programs.
• Plan, create, schedule, and manage social media content while maintaining a consistent departmental voice, visual identity, and brand standards.
• Write creative and informative copy for social media, email campaigns, websites, newsletters, presentations, and other marketing materials.
• Capture photos and videos during campus tours, orientation programs, recruitment events, and other departmental activities for promotional and archival purposes.
• Assist with updating digital resources, websites, presentations, and orientation materials to ensure information remains accurate and engaging.
• Brainstorm, develop, and implement creative marketing strategies that increase awareness, engagement, and participation in New Student Connections programs.
• Provide professional front desk support by greeting visitors, answering phones, responding to inquiries, and assisting walk-in guests.
• Prepare orientation materials, name badges, packets, signage, promotional items, and event supplies.
• Assist with office organization, inventory management, data entry, filing, document preparation, and other administrative tasks.
• Maintain a welcoming, organized, and professional office environment while providing exceptional customer service.
• Support event logistics by assisting with setup, breakdown, transportation of materials, check-in operations, and event execution.
• Represent Georgia Gwinnett College at campus tours, recruitment events, Grizzly Orientation, Preview Days, Admitted Student Days, and other enrollment-related initiatives as a fully trained ROAR Leader.
• Collaborate with professional staff, student employees, and campus partners to ensure successful departmental operations and events.
• Demonstrate flexibility by assisting with special projects and performing other duties as assigned.
• Organize and maintain digital marketing assets, media libraries, project files, and branded resources.
• Collaborate with professional staff, ROAR Leaders, student organizations, and campus partners to develop content and promote departmental initiatives.

Required Qualifications

• Must be enrolled in a minimum of 6 credit hours at Georgia Gwinnett College.
• Must be in good academic standing (minimum 2.5 cumulative GPA) and maintain good academic standing for the duration of employment.
• Must be in good conduct standing with Georgia Gwinnett College and maintain good conduct for the duration of employment.
• Ability to maintain confidentiality, professionalism, and sound judgment.
• Strong working knowledge of Canva, Adobe Express, or similar design tools.
• Familiarity with social media platforms, digital communication, and current marketing trends.
• Strong written communication skills with the ability to create engaging, audience focused content.
• Creativity with an eye for design, branding, and visual storytelling.
• Excellent communication, customer service, and interpersonal skills.
• Strong organizational, time-management, and problem-solving abilities with exceptional attention to detail.
• Ability to manage multiple projects, meet deadlines, and work both independently and collaboratively.
• Willingness to learn about GGC enrollment processes, academic programs, student resources, and campus services.
• Ability to work virtual events and presentations.
• Ability to walk, stand, lift materials, and work outdoors in varying weather conditions for extended periods during events.
• Commitment to representing Georgia Gwinnett College with enthusiasm, integrity, professionalism, and school pride.

Preferred Qualifications

• At least one academic calendar year remaining at GGC following the initial date of employment.
• Experience with graphic design, marketing, communications, public relations, or social media management.
• Experience with video editing software such as CapCut, Adobe Premiere Pro, Premiere Rush, or iMovie.
• Experience with photography, videography, and basic photo editing.
• Previous leadership, mentoring, customer service, peer education, office, or event experience.
• Participation in student organizations, athletics, honors programs, internships, or other campus involvement.
• Familiarity with GGC programs, services, and student life.
• Valid Georgia Driver's License or willingness to obtain one before the start of the primary event season.
• Interest in serving as the GGC mascot, General, during select events.

USG Core Values

The University System of Georgia is comprised of our 25 institutions of higher education and learning as well as the System Office. Our USG Statement of Core Values are Integrity, Excellence, Accountability, and Respect. These values serve as the foundation for all that we do as an organization, and each USG community member is responsible for demonstrating and upholding these standards. More details on the USG Statement of Core Values and Code of Conduct are available in USG Board Policy 8.2.18.1.2 and can be found on-line at https://www.usg.edu/policymanual/section8/C224/#p8.2.18_personnel_conduct.

Additionally, USG supports Freedom of Expression as stated in Board Policy 6.5 Freedom of Expression and Academic Freedom found on-line at https://www.usg.edu/policymanual/section6/C2653.

Conditions of Employment

Hiring is contingent upon eligibility to work in the United States and proof of eligibility will be contemporaneously required upon acceptance of an employment offer. Offers of employment are contingent upon completion of a background investigation including a criminal background check demonstrating your eligibility for employment with Georgia Gwinnett College (GGC). Eligibility of employment is determined by GGC in its sole discretion, and includes but is not limited to confirmation of credentials and employment history reflected in your application materials; and, if applicable, a satisfactory credit check. Applicants may be subject to a pre-employment drug test.

Offers are subject to the applicable federal laws, state laws, statutes, rules and regulations of this institution, and to the bylaws and policies of the Board of Regents (BOR) of the University System of Georgia (USG), which are available for your inspection upon request.

Equal Employment Opportunity

Georgia Gwinnett College is an equal employment, equal access, and equal opportunity employer. It is the policy of Georgia Gwinnett College to recruit, hire, train, and promote persons without regard to race, color, national or ethnic origin, age, disability, gender, religion, sexual orientation, gender identity or veteran status as required by applicable state and federal laws (including Title VI, Title VII, Title IX, Sections 503, and 504, ADEA, ADA, E.O. 11246, and Rev. Proc. 75-50).

For individuals requiring disability-related accommodations for participation in any event including the application, interview process, or to obtain print materials in an alternate format, please contact HR at [phone] or email [e-mail].

Other Information

Due to the volume of applications, applicants may not receive a reply from the College unless an applicant is selected for an interview. Review of applications will continue until positions are filled. Georgia is an open records state.