Student Assistant - Marketing

University of South Florida in; Tampa (FL); On-site; USD 17,000 - 25,000; Part time

Job summary

Parking and Transportation Services at the University of South Florida is seeking a Student Assistant - Marketing to support web content design, marketing materials, and social media efforts. The role offers about 20 hours per week with a starting hourly wage of $15.30 and requires current USF student status.

Strong written and verbal communication skills, familiarity with design tools, and a basic PR understanding are desirable.

Qualifications

• High school diploma and college coursework with design and marketing experience.
• Understanding of basic public relations principles and marketing techniques.
• Strong written and verbal skills.
• Must be a current USF student.

Responsibilities

• Create and manage the PATS social media accounts as a tool for customer communication and public relations.
• Craft and post messages and monitor content to disseminate information and promote services.
• Assist in representing the Division at campus and community tabling events.
• Assist with the development of presentations.
• Maintain, update and optimize the Division's website.
• Draft, update, produce, and maintain adequate inventory of promotional materials.
• Frequent interaction with PATS Leadership team.

Skills

Strong written and verbal skills

Excellent written and oral comms

Education

High school diploma and college coursework with design & marketing experience

Tools

Adobe Creative Suite

Canva

CapCut

Job description

Parking and Transportation Services, a division the University of South Florida's Auxiliary Enterprises is responsible for the overall management of the Bull Runner Transit System and parking facilities and services. We are committed to providing guidance and assistance to the USF community and our guests with all their parking and transportation needs in a professional and courteous manner.

POSITION SUMMARY:

Reporting to the Customer Service Supervisor, working alongside a UCM representative, this position will review and make recommendations for content and layout of Parking and Transportation Services' website, design and update marketing materials.

Average Number of Hours per Week: 20 hours

Hourly Wage: $15.30 / Hour Minimum:

A high school diploma and appropriate college coursework and design and marketing experience.

Understanding of basic public relations principles and marketing techniques.

Strong written and verbal skills.

Must be a current USF student.

Preferred Qualifications:

Knowledge of design programs such as Adobe Creative Suite, Canva and CapCut.

Knowledge of social media platforms such as Instagram and Facebook.

Be willing to share goals and interests to tailor the experience to meet both your needs and those of the Division.

Excellent written and oral communication skills with ability to engage others in conversation.

As a result of this position, student will be able to:

• Demonstrate basic employability skills such as: timeliness to work, appropriate dress, interpersonal communication, and time management
• Receive and solicit feedback from supervisor and effectively apply feedback on the job
• Assess workplace and demonstrate how personal talents, skills, and knowledge fit into the employer's goals, mission, and vision
• Demonstrate his or her professional brand (identity)
• Communicate transferable and functional skills to prospective employers

Student Assistant - Marketing (Finance)

ORGANIZATIONAL SUMMARY

Parking and Transportation Services, a division the University of South Florida's Auxiliary Enterprises is responsible for the overall management of the Bull Runner Transit System and parking facilities and services. We are committed to providing guidance and assistance to the USF community and our guests with all their parking and transportation needs in a professional and courteous manner.

POSITION SUMMARY:

Reporting to the Customer Service Supervisor, working alongside a UCM representative, this position will review and make recommendations for content and layout of Parking and Transportation Services' website, design and update marketing materials.

Average Number of Hours per Week: 20 hours

Work Schedule: Flexible during business hours: Mon - Fri | 8am - 5pm

Hourly Wage: $15.30 / Hour Minimum:

A high school diploma and appropriate college coursework and design and marketing experience.

Understanding of basic public relations principles and marketing techniques.

Strong written and verbal skills.

Must be a current USF student.

Preferred Qualifications:

Knowledge of design programs such as Adobe Creative Suite, Canva and CapCut.

Knowledge of social media platforms such as Instagram and Facebook.

Be willing to share goals and interests to tailor the experience to meet both your needs and those of the Division.

Excellent written and oral communication skills with ability to engage others in conversation.

Standard Learning Objectives:

• Demonstrate basic employability skills such as: timeliness to work, appropriate dress, interpersonal communication, and time management
• Receive and solicit feedback from supervisor and effectively apply feedback on the job
• Assess workplace and demonstrate how personal talents, skills, and knowledge fit into the employer's goals, mission, and vision
• Demonstrate his or her professional brand (identity)
• Communicate transferable and functional skills to prospective employers

Working at USF

With approximately 16,000 employees, the University of South Florida is one of the largest employers in the Tampa Bay area. We are dedicated to cultivating a talented, engaged and driven workforce that strives to be bold. Employees excel in USF's rich academic environment, which fosters their development and advancement. In 2025, Forbes recognized USF as one of Florida's best large employers, ranked No. 1 among the state's 12 public universities. Our first-class benefits package includes medical, dental and life insurance plans, retirement plan options, employee and dependent tuition programs, generous leave, and hundreds of employee perks and discounts.

About USF

The University of South Florida is a top-ranked research university serving approximately 50,000 students from across the globe at campuses in Tampa, St. Petersburg, Sarasota-Manatee and USF Health. USF is recognized by U.S. News & World Report as a top 50 public university and the best value in Florida. U.S. News also ranks the USF Health Morsani College of Medicine as the No. 1 medical school in Florida and in the highest tier nationwide. USF is a member of the Association of American Universities (AAU), a group that includes only the top 3% of universities in the U.S. With an all-time high of $738 million in research funding in 2024 and as a top 20 public university for producing U.S. patents, USF uses innovation to transform lives and shape a better future. The university generates an annual economic impact of more than $6 billion. USF's Division I athletics teams compete in the American Athletic Conference. Learn more at www.usf.edu .

Compliance and Federal Notices

This position may be subject to a Level 1 or Level 2 criminal background check.

Applicants have rights under Federal Employment Laws :

The University of South Florida is an equal opportunity employer that does not discriminate against any employee or applicant for employment based on any characteristic protected by law. The University maintains programs for protected veterans and individuals with disabilities in accordance with all applicable federal and state laws.

Family and Medical Leave Act (FMLA)

Applicants for USF employment are entitled to request reasonable accommodation(s) in the application process. A request is to be made at least five (5) working days prior to the time the accommodation(s) is needed. Visit the Central Human Resources ADA Accommodations webpage for more information on requesting an accommodation during the application/interview process.

Equal Employment Opportunity

The University of South Florida is an equal opportunity employer that does not discriminate against any employee or applicant for employment based on any characteristic protected by law. The University maintains affirmative action programs for protected veterans and individuals with disabilities in accordance with all applicable federal and state laws. This job description does not constitute an employment contract.

DUTIES AND RESPONSIBILITIES:

• Create and manage the PATS social media accounts as a tool for customer communication and public relations.
• Craft and post messages and monitor content as appropriate to disseminate information, market and promote services, and enhance customer relations and the Division's public image. Ensuring compliance with all University and Division requirements and policies related to social media presence.
• Assist in representing the Division at campus and community tabling events.
• Assist with the development of presentations.
• Maintain, update and optimize the Division's website.
• Draft, update, produce, and maintain adequate inventory of promotional materials.
• Frequent interaction with PATS Leadership team.