Strategy & Planning Manager (Regional Majors/West)

OpenKrill; United States; Remote; USD 60,000 - 90,000; Full time

Job summary

OpenKrill is seeking a digital media planner to shape strategies, allocate budgets, and ensure campaigns meet client goals.

You will work with Growth and Customer Success teams to bring plans to life, guide campaigns across display, search, social, and video, and stay ahead of industry trends. Fluent English (B2+), 2+ years in an agency setting are required.

Qualifications

• 2+ years of experience in digital planning or media planning in an advertising/digital marketing agency.
• Strong understanding of digital advertising platforms, technologies, and trends.
• Experience developing and executing digital media plans across display, search, social, programmatic, and video.
• Proficiency using digital advertising tools and platforms (Google Ads, Facebook Ads Manager, DV360, DSPs).
• Experience analyzing campaign data to measure effectiveness and optimize campaigns.
• Knowledge of industry best practices and emerging digital marketing trends.

Responsibilities

• Design digital media strategies and allocate budgets to campaigns.
• Collaborate with Growth and Customer Success teams to implement strategies.
• Contribute to new business pitches with insights that align with client goals.
• Develop industry overviews and present updates with actionable takeaways.
• Stay ahead of industry trends and propose innovative strategies.

Skills

Digital media planning

Campaign optimization

Data analysis

Advertising platforms knowledge

Advertising tools

Programmatic & video buying

English proficiency

Tools

Google Ads

Facebook Ads Manager

Display & Video 360

Programmatic DSPs

Job description

• Shape the Future: Design digital media strategies, allocating budgets to power key campaigns, and ensure every brief comes to life in ways that exceed expectations.
• Collaborate and Innovate: Work hand-in-hand with our Growth and Customer Success teams to bring your strategies to life. You'll be the go-to expert, guiding our teams toward seamless campaign success.
• Win New Business: Be an integral part of our new business pitches! Your insights will help shape proposals and ensure they align perfectly with client goals.
• Industry Insights Guru: Develop category overviews, track industry trends, and present compelling updates infused with actionable takeaways and strategic recommendations to keep our clients ahead of the curve.
• Stay Ahead: Always keep your finger on the pulse of industry trends, emerging tech, and best practices. Propose bold, innovative strategies that put us ahead of the competition.
• Proven experience (2+ years) in digital planning, media planning, or a related role within an advertising agency or digital marketing agency.
• Strong understanding of digital advertising platforms, technologies, and trends.
• Experience in developing and executing digital media plans across various channels, such as display, search, social media, programmatic, and video.
• Proficiency in using digital advertising tools and platforms, such as Google Ads, Facebook Ads Manager, Display & Video 360, and programmatic DSPs.
• Experience in analyzing campaign data and performance metrics to measure effectiveness and optimize campaigns.
• Knowledge of industry best practices, emerging digital marketing trends, and new technologies.
• Fluent English (B2+)