Strategy & Planning Manager (Regional Majors/West)

AI Digital; United States; Remote; USD 65,000 - 90,000; Full time

Job summary

AI Digital in the United States is seeking a mid-level Digital Media Planner to shape integrated campaigns. You will design media strategies, allocate budgets, and ensure briefs translate into impactful results across display, search, social, and video.

Collaborating with Growth and Customer Success, you will guide campaigns to success, analyze performance data, stay ahead of industry trends, and contribute to new business pitches with data-driven insights.

Qualifications

• Proven experience (2+ years) in digital planning, media planning, or a related role within an advertising agency or digital marketing agency.
• Strong understanding of digital advertising platforms, technologies, and trends.
• Experience in developing and executing digital media plans across various channels, such as display, search, social media, programmatic, and video.
• Proficiency in using digital advertising tools and platforms, such as Google Ads, Facebook Ads Manager, Display & Video 360, and programmatic DSPs.
• Experience in analyzing campaign data and performance metrics to measure effectiveness and optimize campaigns.
• Knowledge of industry best practices, emerging digital marketing trends, and new technologies.
• Fluent English (B2+)

Responsibilities

• Shape the Future: Design digital media strategies, allocating budgets to power key campaigns, and ensure every brief comes to life in ways that exceed expectations.
• Collaborate and Innovate: Work hand-in-hand with Growth and Customer Success teams to guide strategies to life and campaign success.
• Win New Business: Be an integral part of new business pitches and help shape proposals aligned with client goals.
• Industry Insights Guru: Develop category overviews, track industry trends, and present updates with actionable takeaways and recommendations.
• Stay Ahead: Monitor industry trends, emerging tech, and best practices; propose bold strategies to stay ahead of the competition.

Skills

Digital planning

Media planning

Campaign optimization

Data analysis

Tools

Google Ads

Facebook Ads Manager

Display & Video 360

programmatic DSPs

Job description

• Shape the Future: Design digital media strategies, allocating budgets to power key campaigns, and ensure every brief comes to life in ways that exceed expectations.

• Collaborate and Innovate: Work hand-in-hand with our Growth and Customer Success teams to bring your strategies to life. You'll be the go-to expert, guiding our teams toward seamless campaign success.

• Win New Business: Be an integral part of our new business pitches! Your insights will help shape proposals and ensure they align perfectly with client goals.

• Industry Insights Guru: Develop category overviews, track industry trends, and present compelling updates infused with actionable takeaways and strategic recommendations to keep our clients ahead of the curve.

• Stay Ahead: Always keep your finger on the pulse of industry trends, emerging tech, and best practices. Propose bold, innovative strategies that put us ahead of the competition.

• Proven experience (2+ years) in digital planning, media planning, or a related role within an advertising agency or digital marketing agency.

• Strong understanding of digital advertising platforms, technologies, and trends.

• Experience in developing and executing digital media plans across various channels, such as display, search, social media, programmatic, and video.

• Proficiency in using digital advertising tools and platforms, such as Google Ads, Facebook Ads Manager, Display & Video 360, and programmatic DSPs.

• Experience in analyzing campaign data and performance metrics to measure effectiveness and optimize campaigns.

• Knowledge of industry best practices, emerging digital marketing trends, and new technologies.

• Fluent English (B2+)