Strategy & Growth, Mgr

1103 Team Member Services; United States; On-site; USD 74,000 - 137,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Life insurance

Disability insurance

PTO from day one

403(b) retirement plan

Paid parental leave

Career development

Well-being resources

Mental health resources

Pet benefits

Job summary

AdventHealth in Palm Coast, FL, seeks a full-time Marketing and Business Development Leader to drive strategic marketing programs and community partnerships. You will oversee content, digital strategy, and performance analytics while collaborating with cross-functional teams to grow patient volumes and brand presence.

The role requires strong project management, EMR familiarity, and exceptional communication. Travel up to 75% within the assigned territory is expected.

Qualifications

• Proficiency in Microsoft Office applications (Excel, Outlook, PowerPoint, Word).
• Strong coordination and project management abilities.
• Ability to supervise and manage business development initiatives.
• Ability to interpret complex information and provide actionable insights.
• Excellent written and verbal communication skills.
• Knowledge of electronic medical records (EMR).
• Experience in a matrix-management environment is a plus.
• Demonstrates leadership and coaching skills.

Responsibilities

• Maintains knowledge of competitors, market dynamics, and advertising strategies; makes strategic recommendations to leadership.
• Plans and executes community-based and partner events to build AdventHealth brand.
• Develops marketing materials and content; ensures brand adherence and vendor coordination.
• Conducts market research and collaborates with market research teams.
• Creates and manages annual marketing and business development plans and budgets.
• Establishes metrics and tracks performance of marketing initiatives.
• Analyzes market and consumer data to generate actionable insights.
• Implements plans to nurture patients and boost awareness and utilization of services.
• Oversees digital strategy including website, social media, ads, SEO, and metrics.
• Performs other duties as assigned.

Skills

Microsoft Office

Project management

Business development

Analytical thinking

Communication

EMR knowledge

Leadership

Time management

Travel 75%

Team supervision

Multitasking

Data analysis

Education

Bachelor's

Master's

Job description

Our promise to you: Joining AdventHealth is about being part of something bigger. It’s about belonging to a community that believes in the wholeness of each person, and serves to uplift others in body, mind and spirit. AdventHealth is a place where you can thrive professionally, and grow spiritually, by Extending the Healing Ministry of Christ. Where you will be valued for who you are and the unique experiences you bring to our purpose-minded team. All while understanding that together we are even better. All the benefits and perks you need for you and your family: Benefits from Day One: Medical, Dental, Vision Insurance, Life Insurance, Disability Insurance Paid Time Off from Day One 403-B Retirement Plan 4 Weeks 100% Paid Parental Leave Career Development Whole Person Well-being Resources Mental Health Resources and Support Pet Benefits

Schedule: Full time Shift: Day (United States of America) Address: 1 ADVENTHEALTH WAY City: PALM COAST State: Florida Postal Code: 32137

Job Description

• Maintains knowledge of competitors, market dynamics, advertising, consumer loyalty programs, and technology, making strategic recommendations to leadership.
• Plans, directs, and implements community-based and partner events, identifying strategic relationships to build the AdventHealth brand.
• Manages the development and execution of marketing materials and content, ensuring adherence to brand standards and leveraging creative services and vendors.
• Conducts market research projects related to market, brand, key service lines, and strategy development, working closely with the market research team.
• Develops and executes annual marketing and business development plans and budgets to achieve branding, volume, market share, and service line goals.
• Establishes metrics and performance tracking for all marketing initiatives, reviewing results regularly and adjusting plans as needed.
• Analyzes market and consumer information to create actionable business intelligence, including data on patients, target markets, referral patterns, market share trends, and competitive data.
• Implements plans to nurture current and potential patients, building consumer awareness, preference, and utilization of services.
• Oversees digital strategy and lead-generating activities, including website content management, social media strategy, advertising, search engine optimization, and performance metrics.
• Other duties as assigned.

Knowledge, Skills, and Abilities

• Proficiency in Microsoft Office, including Excel, Outlook, Access, PowerPoint, and Word [Required]
• Strong coordination and project management skills [Required]
• Ability to supervise and manage business development initiatives [Required]
• Ability to understand, interpret and apply detailed and complex information [Required]
• Effective interpersonal and active listening skills [Required]
• Ability to conduct performance reviews and provide input for human resource decisions such as hiring, promotions, and disciplinary actions [Required]
• Must be able to read, write and speak conversational English [Required]
• Excellent time management skills [Preferred]
• Ability to travel (up to 75%) within assigned territory and to sales meetings as required [Required]
• Ability to use substantial judgment and analytic ability to carry out instructions, solve problems, and organize information for reports [Required]
• Is self-directed and possesses the ability to work with little supervision [Required]
• Demonstrates ability to communicate effectively in order to carry out job requirements [Required]
• Knowledge of electronic medical record [Required]
• Ability to follow standard precautions and uses personal protective equipment when indicated [Required]
• Leadership and coaching skills to mentor a team effectively [Required]
• Advanced analytical and problem-solving skills [Required]
• Strong organizational skills and ability to manage multiple tasks simultaneously [Required]
• Ability to handle confidential matters with utmost discretion [Required]
• Ability to be successful in a matrix-management environment to achieve organizational goals [Required]
• Ability to work effectively with diverse populations [Required]
• Business development and relationship building skills [Required]
• Excellent oral communication skills [Required]
• Understanding of survey techniques and research methodology [Required]
• Ability to learn new data systems as needed [Required]
• Demonstrates skills in creative, strategic thinking and ability to consistently achieve goals [Required]

Education

• Bachelor's [Required]
• Master's [Preferred]
• Field of Study: in Business Administration or Health Care Administration
• Work Experience: 2+ relevant experience [Required]

Licenses and Certifications

• Driver's License (DL) [Preferred]
• Physical Requirements: (Please click the link below to view work requirements) Physical Requirements - https://tinyurl.com/23km2677
• Pay Range: $73,507.20 - $136,739.20
• Background Screening Requirement (Florida Law) Certain positions are subject to Florida Level 2 background screening, including fingerprinting, as required by state law. Applicants may review general information about Florida’s background screening requirements at the Florida Care Provider Background Screening Clearinghouse: https://info.flclearinghouse.com/

This facility is an equal opportunity employer and complies with federal, state and local anti-discrimination laws, regulations and ordinances.

Every day, our fellow team members show up to work, unified by one shared mission: Extending the Healing Ministry of Jesus Christ. As a faith-based health care organization, our story is one of hope as we strive to heal and restore the body, mind and spirit. Though our facilities are spread across the country, this unwavering belief binds us together. Across every office, exam and patient room, we’re committed to providing individualized, holistic care. This is our Christian mission, and it inspires us to help make communities healthier and happier.