Strategy Director - Fandom & Sports Experiences

AW1 Momentum-NA, Inc.; United States; On-site; USD 130,000 - 145,000; Full time

Job summary

Momentum Worldwide is seeking a Strategy Director to inspire and shape work for one of America’s biggest brands. You’ll lead strategy across major client assignments and partner with business leaders, creatives, designers, and more to inspire direction that leads to powerful work.

You'll report to the VP, Group Strategy Director and bring expertise in brand strategy, storytelling, and research to inform insights, strategy briefs and performance reporting.

Qualifications

• Must have 7+ years of experience in brand strategy for brand, creative or integrated agency.
• Bachelor's degree required.
• Passion for sports (soccer a major plus).
• Experience managing projects from start to finish with excellence.
• Mastery of brand strategy elements including positioning, profiling, architecture and messaging.
• Excellent storytelling, presentation and creative writing capabilities.
• Experience with retail brands and retailer trade/marketing teams a plus.
• Hands-on qualitative and quantitative research experience.
• Strong business acumen.

Responsibilities

• Be the champion for the brand and customer, leading strategy assignments and briefs.
• Own the work, manage projects to a high standard and flag barriers.
• Inspire teams and clients with story-driven presentations rich in insights.
• Collaborate with creatives and designers from ideation to execution.
• Ensure work is measured and reported with clear performance data.
• Share thought leadership to guide current or new work.

Skills

Brand strategy

Project management

Brand positioning

Audience profiling

Brand architecture

Messaging strategies

Storytelling

Presentations

Creative writing

Retail brands

Qualitative research

Quantitative research

Business acumen

Education

Bachelor's degree

Job description

Agency: Momentum Job Function: Strategy and Planning Job Subfunction: Strategy Job Description: // ABOUT US - MOMENTUM WORLDWIDE Momentum is an experiential agency with a simple belief: it's what brands do that matters. To bring that idea to life, we help brands deeply understand their customers and launch experiences that get the world to see them in a new way.

WHAT ARE WE LOOKING FOR

We're looking for a Strategy Director to help inspire and shape the work for one of America's biggest brands. If you're the kind of person who has a strong foundation in brand strategy, is not just following culture but actively participating in it, has a passion for sports, and care deeply about launching activations that customers love, then this is the job for you. Joining us, you'll lead strategy across major client assignments and partner with a variety of disciplines - business leaders, creatives, designers, and more - to inspire direction that leads to powerful work. You'll report to the VP, Group Strategy Director and have the opportunity to guide a brand who's newly stepping into a variety of fandoms in a big way.

HERE'S WHAT YOU'LL DO (RESPONSIBILITIES)

• Be the champion for both the brand and the customer, leading strategy assignments and creative briefs that fuel impactful work
• Own the work, properly managing projects to a high standard and flagging barriers that get in the way of greatness
• Inspire teams and clients with well-designed, story-driven presentations that are rich in actionable customer, cultural, and competitive insights
• Work alongside creatives and designers from idea inception to execution, ensuring our work consistently aligns with business objectives and client priorities
• Ensure work is properly measured, collaborating with research, analytics, and clients to capture key data and creating digestible performance reports that prove impact
• Inspire our teams and clients with thought leadership on a regular basis, which could guide existing work or inspire new ideas

HERE'S WHAT WE'RE LOOKING FOR (QUALIFICATIONS & REQUIREMENTS)

• Must have 7+ years of experience in brand strategy, working for brand, creative or integrated agency
• Bachelor's degree
• A passion for sports (soccer is a major plus)
• Experience managing projects, start to finish, with excellence
• Mastery of brand strategy elements, like brand positioning, audience profiling, brand architecture, and messaging strategies
• Excellent storytelling, presentation and creative writing capabilities
• Experience working with retail brands and/or retailer trade and marketing teams a plus
• Hands-on qualitative and quantitative research experience
• Strong foundation of business

The salary range for this position is $130,000 to $145,000.

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; location and region; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee's/applicant's background, pertinent experience, and qualifications.

Omnicom's policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom's corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we're focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us-we look forward to getting to know you.

We will process your personal data in accordance with our Recruitment Privacy Notice. Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice

For US Job Seekers: It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F. At Omnicom Group, careers are designed for growth. We've purposefully crafted a transformative talent experience built with accountability in action - focused on community, impact, and opportunity.