Strategy Director, Customer Experience

Bold Orange Company, LLC; Minneapolis (MN); Hybrid; USD 110,000 - 140,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Mental health support

401(k) with employer contribution

Paid parental leave

Tuition reimbursement

Free parking and commuter support

Job summary

Bold Orange Company, LLC in Minneapolis, MN seeks a curious, versatile Associate Strategy Director to lead strategy engagements from ambiguous questions to actionable recommendations. You’ll collaborate with cross-functional teams and senior clients, guiding a team of strategists while remaining hands-on in developing the work.

You’ll leverage expertise across upstream business, brand, and downstream customer experience, CRM, and lifecycle challenges to shape journeys, value propositions, and

Qualifications

• Bachelor’s degree in business, marketing, communications, or equivalent certifications/work experience.
• 8+ years relevant work experience in digital marketing, customer experience, brand strategy or content strategy roles.
• Experience with martech strategy and platforms (Salesforce, Braze, AEM) including journeys, segments, campaigns.

Responsibilities

• Lead the end-to-end development of strategy projects, including brand creation and value prop development; campaigns and go-to-market plans; experience mapping and journey design; content strategy and roadmaps.
• Collaborate with client services and account management to translate client challenges into defined approaches and project plans.
• Partner with Creative, Design, UX, Analytics, and Technology to gather requirements and ensure strategic vision is executed.
• Facilitate senior-level client conversations, explaining the why behind the what.
• Translate research, industry trends, competitive analysis, and data insights into strategic recommendations.
• Map, audit, and analyze customer journeys to identify opportunities and build roadmaps.
• Conduct qualitative and quantitative research including stakeholder interviews and surveys; use tools like SEMRush or MRI Simmons, Hotjar, Persado.
• Advocate for human-centered design in strategic planning and stay ahead of industry trends.
• Create and deliver presentations and strategic storytelling in PowerPoint and Miro.
• Mentor early career strategists and foster professional growth.

Skills

Strategic leadership

Client management

Martech strategy

Data storytelling

Cross-functional collaboration

Presentation skills

Education

Bachelor’s degree in business/marketing/communications

Tools

Salesforce

Braze

AEM

Job description

Bold Orange Company, LLC in Minneapolis, MN seeks a curious, versatile Associate Strategy Director to lead strategy engagements from ambiguous questions to actionable recommendations. You’ll collaborate with cross-functional teams and senior clients, guiding a team of strategists while remaining hands-on in developing the work.

You’ll leverage expertise across upstream business, brand, and downstream customer experience, CRM, and lifecycle challenges to shape journeys, value propositions, and