Strategic Director, Marketing Automation & CRM

Bold Orange; Minneapolis (MN); Hybrid; USD 105,000 - 150,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

Virtual mental health support

Health Savings and Flexible Spending

Infertility and critical illness cover

401(k) with 6–10% employer match

Paid parental leave

Tuition reimbursement

Free parking and commuter support

Job summary

Bold Orange is seeking a Director, Client Strategy & Services to lead senior client engagements and trusted advisory work. You will guide strategies across digital touchpoints, enable data-driven personalization, and shape roadmaps with delivery teams.

This role emphasizes non hands-on execution but deep knowledge of marketing automation platforms and CRM is essential. As a digital-first agency, you’ll influence strategic planning, partner with marketing, technology, operations, and analytics

Qualifications

• Bachelor’s degree or equivalent work experience required in business, marketing, or related field.
• 7+ years in an agency setting with 8+ years across Digital, creative, marketing automation, CRM, and paid media.
• Ability to translate complex data concepts into clear client narratives and strategic recommendations.

Responsibilities

• Lead Digital Strategy and Execution across channels with emphasis on marketing automation and data-driven outcomes.
• Drive marketing automation strategy using platforms like Salesforce Marketing Cloud, HubSpot, Braze, etc.
• Partner with client teams across marketing, technology, analytics, finance, and senior management.
• Build and nurture senior-level client relationships and unlock new opportunities.
• Develop strategic, data-driven marketing approaches and lifecycle strategies.
• Lead cross-functional teams to deliver insight-driven work and create roadmaps.

Skills

Digital strategy

Marketing automation

CRM strategy

Omnichannel campaigns

Strategic roadmaps

Client relationship management

Stakeholder advisory

Leadership

Mentoring

Communication

Education

Bachelor’s degree in business, marketing, communications, public relations, or equivalent work experience

Tools

Salesforce Marketing Cloud

HubSpot

Braze

Job description

Bold Orange is seeking a Director, Client Strategy & Services to lead senior client engagements and trusted advisory work. You will guide strategies across digital touchpoints, enable data-driven personalization, and shape roadmaps with delivery teams.

This role emphasizes non hands-on execution but deep knowledge of marketing automation platforms and CRM is essential. As a digital-first agency, you’ll influence strategic planning, partner with marketing, technology, operations, and analytics