Strategy Director

Craft; New York (NY); On-site; USD 225,000 - 250,000; Full time

Job summary

Craft in New York is seeking a Head of Strategy or Senior Strategy Director to lead strategy across brand, design and innovation, translating research into creative direction. You’ll own work that makes up about 20% of agency revenue, including innovation, white space identification, territory building and client roadmapping.

The role is highly live: you’ll run client and internal workshops, command the pitch room, and tell emotionally engaging stories.

Qualifications

• Head of Strategy or Senior Strategy Director from a brand design or branding consultancy.
• Experience leading strategy across brand, design and innovation.
• Strong live presenting and storytelling; ability to run client workshops.
• Mentor junior strategists and contribute to growth of the practice.

Responsibilities

• Lead strategy across brand, design and innovation and translate research into creative direction.
• Own work that makes up about 20% of agency revenue: innovation, white space identification and client roadmapping.
• Moderate qualitative research with confidence; read briefs and pivot in live settings.
• Mentor an Associate Strategy Director and shape how the practice grows.
• Report to the CEO and join the senior leadership team.

Job description

Founded more than 20 years ago, with roots in street art and now headquartered in New York, the agency builds culturally resonant brands across drinks and consumer goods.

At this independent brand design agency, strategy sits at around a fifth of revenue inside a design-led studio, and that ratio matters. It means the strategist here is a core creative voice shaping brand worlds, not a service layer bolted onto the output.

The Role

You lead strategy across brand, design and innovation, building the strategic foundations and architectures that translate research into creative direction. You'll own the work that makes up roughly 20% of agency revenue: innovation, white space identification, territory building and client roadmapping.

A large part of this role is live. You'll moderate client and internal workshops, command the pitch room, read it, and pivot in the moment - telling an emotionally engaging story rather than presenting a framework. That skill sits at the centre of the brief.

You'll also mentor an associate strategy director, and help shape how the practice grows. You report to the CEO and join a close-knit senior leadership team of seven. The agency is rebuilding after restructuring, and you're joining to shape the next phase, with real visibility and influence.

The Package

$225,000 - $250,000

The Person

You're a Head of Strategy or Senior Strategy Director from a brand design or branding consultancy - the kind doing drinks, CPG and packaging.

You think as a generalist across brand, design and innovation, moderate qualitative research with confidence, and are culturally fluent, particularly around Gen Z. Above all, you're a commanding live presenter and a human, accessible storyteller - not a salesperson, and not framework-rigid.

A more diverse team is a more creative team.

It’s our job to build teams of people, and we’re proud to bring together a global network of diverse talent.

All applicants will be considered without regard to race, nationality, religious persuasion, sexual orientation, sex, marital or parental status, physical ability, gender, or age.