Strategy Director

UnitedMasters | Translation; New York (NY); Hybrid; USD 120,000 - 180,000; Full time

Job summary

UnitedMasters | Translation is seeking a Strategy Director to drive brand strategy and audience insights for major accounts in a fast-paced, culture-driven environment. You will lead cross-functional teams to define briefs, shape messaging, and guide channel strategy while fostering strong client relationships.

The role requires 6+ years in strategy and brand development, with a track record in consumer research and collaborative leadership.

Qualifications

• 6+ years of experience in strategy and brand development.
• Diverse background of strategic skills (e.g., consumer research, social strategy, comms planning).
• Passion for insights, innovation, and growing client and agency relationships.
• Experience culling insights and designing consumer research studies.

Responsibilities

• Ensure the quality, clarity, and accuracy of audience, cultural, and brand insights.
• Identify the real problem of business challenges and define the why and how of briefs.
• Guide brand positioning and inform messaging and channel strategy.
• Lead day-to-day client and project engagements across key accounts.
• Collaborate with data strategists, context planners, account directors, and creatives to shape responses to brand assignments.
• Oversee junior team output to ensure alignment with client goals and business objectives.

Skills

Strategy leadership

Brand development

Audience insights

Research methods

Job description

We are an award-winning independent creative solutions company that aspires to be the most culturally-influential company in the world. We help ambitious brands harness the power of culture to solve their biggest challenges. As a unique mix of experts in culture, technology, and storytelling, we are united by a passion to grow brands in ways that advertising alone can never do.

We are an entrepreneurial business – not a traditional “ad agency.” That means we value resourcefulness and tenacity just as much as we value creativity and intelligence. We’re unapologetically ambitious!

We are looking for aStrategy Director to join Translation! Please note that this role demands four days in office and one day remote.

What You'll Do

• Ensure the quality, clarity, and accuracy of audience, cultural, and brand insights
• Identify the "real” problem of every business and brand challenge, quickly assessing and defining the “why” and “how” of every brief
• Expertly guide brand positioning and inform messaging and channel strategy
• Lead day-to-day client and project engagements across key accounts
• Work closely with data strategists, context planners, account directors, and creatives to formulate and execute a vision for how we respond to every brand assignment
• Build positive relationships internally and externally, inspiring work from common intent and shared desired outcomes
• Oversee the output of junior team members to ensure it meets client goals and business objectives
• Contribute to the intellectual capital of the company as it relates to the understanding and decoding of audience and cultural insights

Knowledge, Skills and Abilities

• Clear and persuasive communication skills with a knack for storytelling
• Self-motivated and able to thrive in a fast-paced and self-directed environment
• A deep pursuit and passion for something that informs your perspective on culture
• Excellent quantitative and research skills and proven data interpretation capabilities
• Exceptional verbal and written communication skills
• Have a curious mind and a passion for understanding what drives consumers & culture

Minimum Qualifications

• 6+ years of relevant experience in a role focusing on strategy and brand development
• A diverse background of strategic skills and disciplines (ie., consumer research, social strategy, comms planning)
• Passion for insights, innovation, and growing client and agency relationships
• Experience culling insights and designing consumer research studies

Preferred Qualifications

• Proven ability to think creatively about insight discovery, development, and application
• A vetted track record collaborating with cross-functional teams
• Has led design and execution of quantitative and/or qualitative research methodologies
• Considerable grasp of the digital and social media ecosystem
• Proven ability to uncover and translate insights from African American consumer culture into impactful brand, media, and creative strategies

About UnitedMasters

UnitedMasters Inc. represents the creative solutions company, Translation , and the leading software and services platform for independent creators, UnitedMasters . UnitedMasters enables ownership, exposure, and new paths for financial return for independent creators, while Translation helps brands leverage the power of contemporary culture to achieve transformational growth. Combined, UnitedMasters, Inc. is the world’s leading marketplace for cultural capital, connecting independent artists and brands to realize a future in which all creators own their future. Backed by Alphabet, Andreessen Horowitz, and Apple, UnitedMasters, Inc. is reimagining how brands and artists come together to tell their stories, build profitable growth, and push culture forward.

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