Strategy and Insights Manager, U.S.

Wella Company; New York (NY); On-site; USD 100,000 - 130,000; Full time

Job summary

Wella Company is seeking a Strategy and Insights Manager to support our US business. You will identify local consumer and shopper insights and translate them into strategic plans to grow our hair color, care, styling, and nail brands across channels.

Reporting to the Sr Director of Strategy & Insights and supporting the USA leadership team, you will partner with marketing and sales to ensure insights drive decisions and annual planning. This role is hybrid in New York or Calabasas.

Qualifications

• Bachelor’s degree in marketing or related field is required.
• 4+ years of experience in consumer insights, strategy/marketing research, or a similar field.
• CPG or beauty experience preferred but not required.
• Strong analytical and communication skills; ability to simplify complex issues.
• Knowledge of data providers (Nielsen, NPD, Numerator) and market research techniques preferred but not required.

Responsibilities

• Identify local consumer, shopper, category and market insights to inform strategic decision making.
• Become a trusted strategic partner to US leadership by voicing consumer and shopper perspectives.
• Ensure the voice of the US shopper and local nuances are reflected in global research and strategy.
• Conduct US-driven primary research to enable successful market approach for all US brands (e.g. shelf tests).
• Follow local trend evolution and inform innovation, brand and communications choices.
• Provide local analytics and reporting to US and global teams using Wella Co’s tools and data sources.
• Collaborate with cross-functional partners to embed insights in decision-making processes.
• Support sales team in key customer pitches and ad-hoc projects as needed.

Skills

Communication

Analytical skills

Strategic thinking

Project management

Education

Bachelor's degree in marketing or related field

Tools

Excel

Job description

Position Title: Manager, Strategy & Insights

Location: New York, NY OR Calabasas, CA (Hybrid 3 days on-site)

Scope / Brands: full WELLA Company portfolio in USA

About The Wella Company

Together, WE enable individuals to look, feel, and be their true selves.

Wella Company is one of the world’s leading beauty companies, comprised of a family of iconic brands such as Wella, Clairol, OPI, Nioxin and ghd. With 6,000 employees globally, presence in over 100 countries, Wella Company and its brands enable consumers to look, feel, and be their true selves. As innovators in the hair and nail industry, Wella Company empowers its people to delight consumers, inspire beauty professionals, engage communities, and deliver sustainable growth to its stakeholders.

For additional information about the Wella Company please visit www.wellacompany.com .

About The Role

We’re looking for a Strategy and Insights Manager to support our US business. In this role you will help us create a stronger future for our hair brands across hair color, care, styling and nail categories. Reporting to the Sr Director of Strategy & Insights and supporting the USA country leadership team, you will have a unique opportunity to identify local customer, consumer and shopper insights and turn them into strategic plans that drive growth across our portfolio of brands and channels.

Key Responsibilities

• Identify local consumer, shopper, category and market insights and leverage them to inform strategic decision making, guide local brand building and support customer engagements
• Become a trusted strategic partner to US leadership team by bringing the voice of the consumer & shopper to the table. Lead key strategic projects that support top business priorities for the US President and Leadership Team
• Ensure that the voice of the US shopper and local channel / customer nuances are reflected in global research and strategic efforts
• Conduct US-driven primary research that enables successful market approach for all US brands (e.g. shelf tests)
• Closely follow local trend evolution and provide input to the local and global marketing teams to inform innovation, brand and communication choices. Support local annual planning cycle with category and shopper dynamics.
• Provide local analytics and reporting to the US and global teams using Wella Co’s suite of tools and secondary data sources
• Work closely with cross-functional partners at all levels to ensure insights are embedded throughout the decision‑making process
• Support sales team in the key customer pitches and ad-hoc projects as needed

Qualifications

• A bachelor’s degree in marketing, market research, communications, economics, business, or related fields (required)
• 4+ years of experience in consumer insights, strategy/consulting, market research or a similar field. CPG or beauty experience preferred but not required.
• Strategic thinking capabilities with demonstrated record of bringing a “strategy” to life.
• Excellent communication skills; ability to make complex issues simple for a range of audiences and seniorities.
• Strong analytical skills and a love for data and problem solving; proficiency in MS Excel
• Strong project management and prioritization skills
• Some knowledge of data providers (Nielsen, NPD, Numerator etc.) and market research techniques (including modern AI-led tools) preferred but not required.

We disclose the compensation range for positions in compliance with local law. Actual salaries will vary and may be above or below the range based on various factors including but not limited to location, experience, skills and in comparison to internal incumbents currently in similar roles. Pay Range: $100,000 - $130,000 salary per year. The range listed is just one component of Wella Company's total rewards package for employees. Other rewards may include annual bonus plan or variable pay, depending on the role. In addition, Wella Company provides a rich variety of benefits to employees, including health insurance, life and disability insurance, 401(k) retirement plan, paid holidays and paid time off (PTO).

NOTICES

All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, or other legally protected status.

If you need assistance and/or a reasonable accommodation due to a disability during the application process, please email [e-mail] . This email account will not respond to inquiries regarding the status of a candidate’s application.

Wella participates in the E-Verify Program to confirm eligibility to work in the United States. Information regarding your rights: Know Your Rights and Pay Transparency Nondiscrimination Provision.