Strategy Analyst

keplergroup; Philadelphia (Philadelphia County); On-site; USD 60,000 - 80,000; Full time

Job summary

Kepler is seeking a Strategy Analyst to own digital marketing campaigns from start to finish, collaborating with clients and teammates to successfully plan, launch, optimize, and analyze programs. You will apply strong analytical skills, data-driven insights, and clear communication to drive campaign performance while growing with a dynamic, fast-paced team at Kepler.

Join a culture recognized for growth, transparency, and teamwork, where you’ll contribute to weekly insights, cross-functional

Qualifications

• Bachelor's degree in a relevant field.
• Interest/experience in digital marketing and client services.
• Strong analytical skills and comfort with Excel and data.
• Excellent listening and written/spoken communication.
• Ability to self-manage, multitask, and pay attention to detail.

Responsibilities

• Deeply understand project status and keep on track to deadlines.
• Maintain project tools and documents (Asana, priorities doc).
• Communicate with internal and client teams and provide reporting support.
• Analyze data and generate performance readouts for clients.
• Schedule internal/external meetings and capture clear notes.
• Support leader with client communications.

Skills

Analytical skills

Communication skills

Marketing interest

MS Excel

Education

Bachelor's degree

Tools

Asana

Job description

Kepler executes engineered marketing, where every message and ad delivered helps create a more personalized and productive relationship between brands and their consumers. We do this by acting as clients' agency of record, as their in-house team, or some hybrid of the two - and by harnessing data and technology across all paid digital media and data-driven CRM channels.

Kepler prides itself on being a great place to work. In fact, we're proud to share that AdAge recognized Kepler among the Best Place to Work in 2022, validating our investment in our team and our clients.

We're transparent with our employees. You'll hear updates on company financials, how we're performing against bonus goals, and how we're responding to challenges we face.

We're growing. For you, that means unparalleled growth opportunities and a role in shaping the direction of the company.

We're fun. You'll work with and learn from the smartest people in the industry and have a blast doing it.

As a Strategy Analyst , you will take ownership of digital marketing campaigns from start to finish. Collaborating directly with clients and teammates to successfully execute the media planning, launch, optimization, and analysis of campaigns. You'll need outstanding problem-solving skills, strong technical aptitude, an instinct to use data, and great communication skills to excel as an analyst.

What You Will Do:

• Become an expert in leveraging digital media channels for maximum impact - including display (banner ads), search (Google, Yahoo!/Bing), social (Meta, LinkedIn, Reddit) and online video (CTV, YouTube), among others
• Work directly with clients, platform partners, and internal teams to understand business and marketing goals, leveraging analytics to advance these goals
• Provide input and guidance around campaign design and innovation in support of client business objectives
• Contribute to weekly, monthly, and annual client insights and strategy reports; contribute to all aspects of ongoing program analysis
• Lead day-to-day client & partner communications
• Manage projects across multiple internal & external stakeholders, helping to prioritize efforts and guide progress
• Understand and comply with company best practices

Desired Skills and Experience:

• Bachelor's degree
• Strong interest and/or experience in marketing and client services, ideally in digital media (display, social, video and search)
• Strong analytical skills, and comfort with MS Excel, data analysis and internet technologies
• Excellent listening and communication skills with strong ability to create and build relationships
• Ability to self-manage, juggle multiple priorities, and pay strong attention to details

Main Responsibilities:

Project & Account Management

• Deeply understand the status of all projects and ensure the team stays on track to deadlines through daily progress check-ins and escalates any workload/capacity concerns to senior analysts
• Manage upkeep of internal and external project management tools/documents (e.g. Asana, daily priorities document, etc.)
• Maintain internal team and client facing communications, project management oversight, and reporting support
• Deep understanding of account workstreams, client's business objectives, and campaign strategies to ensure executional excellence at all times

Trafficking/Build Oversight

• Partner on the trafficking and build process with Campaign Ops team including campaign ops form submission, troubleshooting, and QA for KIP and platform builds

Reporting

• Collaborate on and ensure accurate reporting to account/client specifications & KPI's
• Monitor & analyze data, via daily, weekly, monthly reports, or on an ad hoc basis to support Activation team's optimization decisions
• Ensure client accounts are maintaining performance against primary KPIs
• Formatting QA for all client deliverables to ensure brand guidelines are met and all deliverables are shared with no errors in data, spelling, grammar, etc.
• Work with your team to formulate and present performance insights to clients on a weekly, monthly, and quarterly basis

Analysis

• Help interpret and share performance reporting data for clients on a regular/ ad-hoc basis
• Pull and format data for client facing performance reports and optimization readouts
• Conduct regular platform \"deep-dives\" to understand changes in performance and identify primary causes (i.e. changes in ad costs, shifts in spend allocation, changes to conversion rates, etc.)
• Generate initial insights for performance reports and optimization readouts
• Draft performance readouts to client, applying data-driven storytelling principles to thoroughly and concisely communicate relevant information

Admin

• Own scheduling for internal and external meetings (client, vendor)
• Take notes during all meetings and write clear, concise meeting recaps where applicable
• Assist your leader in managing client communications

Other

• Proact