Strategy Analyst

Kepler-Group

Philadelphia (Philadelphia County)

On-site

USD 39,000 - 47,000

Full time

2 days ago

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Benefits offered by this job

Healthcare/Dental/Vision

Unlimited PTO

401k Contributions

$75/mo Wellness Stipend

$2,000/yr Annual Tuition Stipend

Parental Leave -16 week primary or 6?%

Annual Work From Anywhere 4 weeks per

Job summary

Kepler seeks a Strategy Analyst to own digital marketing campaigns from start to finish, collaborating with clients and teammates to plan, launch, optimize, and analyze activities. You will use data-driven insights to guide decisions and ensure alignment with client goals.

You will work across channels (display, search, social, video) and coordinate with internal teams to deliver exceptional results while advancing Kepler's strategic objectives and client satisfaction.

Qualifications

Strong interest and/or experience in marketing and client services.
Strong analytical skills and comfort with MS Excel and data analysis.
Excellent listening and communication skills.
Ability to self-manage, juggle priorities, and pay attention to details.
Thrives in a fast-paced, entrepreneurial, team-based environment.

Responsibilities

Understand project status and keep teams on track to deadlines.
Maintain project management tools and documents.
Support internal and client communications and reporting.
Analyze data and contribute to performance insights.
Manage scheduling for client and vendor meetings.
Attend vendor calls and surface new product features to the team.

Skills

Marketing interest

Analytical skills

Communication skills

Self-management

Fast-paced environment

Tools

MS Excel

Job description

Kepler executes engineered marketing, where every message and ad delivered helps create a more personalized and productive relationship between brands and their consumers. We do this by acting as clients’ agency of record, as their in-house team, or some hybrid of the two – and by harnessing data and technology across all paid digital media and data-driven CRM channels.

Kepler prides itself on being a great place to work. In fact, we’re proud to share that AdAge recognized Kepler among the Best Place to Work in 2022, validating our investment in our team and our clients.

We'retransparentwith our employees. You'll hear updates on company financials, how we're performing against bonus goals, and how we're responding to challenges we face.
We'regrowing. For you, that means unparalleled growth opportunities and a role in shaping the direction of the company.
We'refun. You'll work with and learn from the smartest people in the industry and have a blast doing it.

As a Strategy Analyst, you will take ownership of digital marketing campaigns from start to finish. Collaborating directly with clients and teammates to successfully execute the media planning, launch, optimization, and analysis of campaigns. You’ll need outstanding problem-solving skills, strong technical aptitude, an instinct to use data, and great communication skills to excel as an analyst.

What You Will Do

Become an expert in leveraging digital media channels for maximum impact – including display (banner ads), search (Google, Yahoo!/Bing), social (Meta, LinkedIn, Reddit) and online video (CTV, YouTube), among others
Work directly with clients, platform partners, and internal teams to understand business and marketing goals, leveraging analytics to advance these goals
Provide input and guidance around campaign design and innovation in support of client business objectives
Contribute to weekly, monthly, and annual client insights and strategy reports; contribute to all aspects of ongoing program analysis
Lead day-to-day client & partner communications
Manage projects across multiple internal & external stakeholders, helping to prioritize efforts and guide progress
Understand and comply with company best practices

Desired Skills and Experience

Strong interest and/or experience in marketing and client services, ideally in digital media (display, social, video and search)
Strong analytical skills, and comfort with MS Excel, data analysis and internet technologies
Excellent listening and communication skills with strong ability to create and build relationships
Ability to self-manage, juggle multiple priorities, and pay strong attention to details
Ability to contribute to fast-paced, entrepreneurial, team-based environment

Main Responsibilities

Project & Account Management

Deeply understand the status of all projects and ensure the team stays on track to deadlines through daily progress check-ins and escalates any workload/capacity concerns to senior analysts
Manage upkeep of internal and external project management tools/documents (e.g. Asana, daily priorities document, etc.)
Maintain internal team and client facing communications, project management oversight, and reporting support
Deep understanding of account workstreams, client’s business objectives, and campaign strategies to ensure executional excellence at all times

Trafficking/Build Oversight

Partner on the trafficking and build process with Campaign Ops team including campaign ops form submission, troubleshooting, and QA for KIP and platform builds

Reporting

Collaborate on and ensure accurate reporting to account/client specifications & KPI’s
Monitor & analyze data, via daily, weekly, monthly reports, or on an ad hoc basis to support Activation team’s optimization decisions
Ensure client accounts are maintaining performance against primary KPIs
Formatting QA for all client deliverables to ensure brand guidelines are met and all deliverables are shared with no errors in data, spelling, grammar, etc.
Work with your team to formulate and present performance insights to clients on a weekly, monthly, and quarterly basis

Analysis

Help interpret and share performance reporting data for clients on a regular/ ad-hoc basis
Pull and format data for client facing performance reports and optimization readouts
Conduct regular platform “deep-dives” to understand changes in performance and identify primary causes (i.e. changes in ad costs, shifts in spend allocation, changes to conversion rates, etc.)
Generate initial insights for performance reports and optimization readouts
Draft performance readouts to client, applying data-driven storytelling principles to thoroughly and concisely communicate relevant information

Admin

Own scheduling for internal and external meetings (client, vendor)
Take notes during all meetings and write clear, concise meeting recaps where applicable
Assist your leader in managing client communications

Other

Proactively reach out to colleagues to provide support on other clients
Continually seek out areas to continue learning and developing professional skill set
Attend vendor calls and office hours, monitor platform-related Slack channels; surface new product features and testing opportunities to team, track and share industry trends

Transparency is fundamental to Kepler’s culture. Our compensation strategy is designed to attract, reward, and retain the talented employees that drive Kepler’s growth and success. We aim to offer competitive direct compensation and a rich indirect compensation program that demonstrates the value we place on our employees and their wellbeing.

Compensation