Strategist, RevOps Platform (Admin)

2x.marketing; United States; Remote; USD 110,000 - 170,000; Full time

Job summary

2x.marketing is seeking a RevOps Platforms Analyst to support clients by implementing and managing marketing and sales programs across MAPs, CRMs, and AB platforms. The role emphasizes data-driven insights, QA processes, and ongoing platform optimization.

You will analyze client data, document implementations, and ensure reporting metrics are accessible, while collaborating with RevOps strategists and other teams. This is a remote role with senior responsibilities and growth potential.

Qualifications

• Bachelor’s degree in marketing, business, CS, or related field.
• Expert MarTech/SalesTech/AdTech skills with platform certifications at expert level in MAP, CRM, and AB/AdTech.
• Experience with consulting skills.

Responsibilities

• Understand and explain clearly the roles and functionality of key marketing and sales platform types such as MAPs, CRMs, SEPs, CDPs, AB platforms.
• Understand and explain the basics of data and relational databases including relational table structures, field data types, data hygiene and normalization.
• Implement marketing and sales programs in client systems with accuracy and clarity, document the implementations, and ensure that program reporting metrics can be easily obtained.
• Quickly learn and onboard to any sales and marketing technology platform through formal training, shadowing, and/or hands-on tinkering.
• Follow and champion production processes, including peer QA and client review.
• Track time daily within the approved time-tracking system, with appropriate coding and notes.
• Understand and explain RevOps, revenue growth, and go-to-market strategies.
• Research and answer complex questions from colleagues and clients regarding RevOps technology, data or analytics.
• Explain and document the RevOps steps required to execute an integrated revenue program.
• Break down RevOps deliverables into tasks and execute on time, budget, and quality.

Skills

MarTech/SalesTech/AdTech expert

MAP/CRM/AB tech certifications

Education

Bachelor’s degree in marketing, business, CS, or related field

Tools

Oracle Eloqua

Job description

Role & responsibilities:

The Strategist, RevOps Platform is responsible for providing RevOps support to 2Xs clients to help them maximize the value of their data, tech platforms, and analytics. The Analyst is responsible for implementing the business rules and requirements of integrated revenue programs as outlined by the RevOps Strategy and Integrated Growth Strategy groups, and monitoring and maintaining these technical implementations over time. The Analyst is also responsible for evaluating client data to inform strategy in partnership with RevOps strategists, as well as reporting on program performance and revenue impact for client programs. The Analyst will also complete other tasks, especially related to MarTech/SalesTech/AdTech platforms and client data analyses, including assessing needs, designing execution plans, and troubleshooting issues or questions that arise. The Analyst will be expected to have deep proficiency in the platforms used most by our agency and clients and an analytical and organized approach.

Senior Distinction: Able to perform all duties and manage all deliverables at a high level of quality without another RevOps team member on the account.

Primary Responsibilities:

The RevOps Platforms Analyst should be able to do / accomplish the following without supervision

1. Understand and explain clearly the roles and functionality of key marketing and sales platform types such as Marketing Automation Platforms (MAPs), Customer Relationship Management platforms (CRMs), Sales Engagement Platforms (SEPs), Customer Data Platforms (CDPs), Account Based (AB) platforms, etc.
2. Understand and explain clearly the basics of data and relational databases including relational table structures, field data types, data hygiene and normalization, etc.
3. Implement marketing and sales programs in client systems with accuracy and clarity, document the implementations, and ensure that program reporting metrics can be easily obtained.
4. Quickly learn and onboard to any sales and marketing technology platform through formal training, shadowing, and/or hands-on tinkering.
5. Follow and champion production processes, including peer QA and client review.
6. Track time daily within the approved time-tracking system, with appropriate coding and notes.

The RevOps Platform Analyst should be able to do/accomplish the following under supervision by the VP of RevOps or IGS Account Director: (Senior Distinction: Able to own these responsibilities without another RevOps Platforms group member on the account.)

1. Understand and explain clearly our point of view on RevOps, revenue growth, and go-to-market strategies.
2. Understand, research, and accurately answer complex questions from colleagues and clients regarding RevOps technology, data, or analytics.
3. Understand, explain, and document the RevOps steps required to execute an integrated revenue program.
4. Break down assigned RevOps deliverables into clear tasks, communicate those tasks to the Project Manager, and execute those tasks on time, on budget, and at a high level of quality.
5. Evaluate RevOps data in spreadsheets, databases, analytics platforms, and visualization platforms to identify patterns, segmentations, risks, opportunities, program impact, and more.
6. Assess technical specifications for executing approved integrated revenue programs and identify and communicate concerns, gaps in best practices, or red flags to appropriate team members.
7. Audit and evaluate advanced strategies related to MAPs, CRMs, SEPs, CDPs, etc such as scoring, lifecycle, routing/assignment, attribution, sales compensation, and related areas.
8. Manage and maintain reports, dashboards, and forecasts that combine data from across the RevOps landscape.
9. Champion our strategic point-of-view, production processes, and RevOps disciplines within assigned account teams.
10. Participate in technical QA of RevOps deliverables (including those from other RevOps groups, as well as those built by client).

What do you need to succeed?

Education and Skills

• Bachelor’s degree, preferably in marketing, business, communications, computer science, or related field.
• Strong MarTech/SalesTech/AdTech skills, preferably with platform certifications at expert level in at least one MAP, one CRM, and one AB/AdTech platform.
• Experience with consulting skills.

Experience

• Required: 10+ years of hands-on Oracle Eloqua experience.
• Desired: 10+ years' experience at marketing agency, sales development firm, software development shop, or related SaaS vendor.
• Desired: Experience implementing MAP, CRM, CDP, or related platforms.
• Desired: Experience as supervisor or team lead for marketing operations production.

Location - Remote

Why work with us?

We are a world-class, diverse team of marketing strategists, developers, analysts, designers, and writers who work together to get things done the smart way.

We value personal and professional growth; thus, we only hire people who are passionate in what they do. We support their growth by creating a work environment that encourages collaboration, and mutual respect. We work with integrity, have a lot of FUN, and we are staunch believers in work-life-balance. Our collaborative nature enables us to quickly share the best practices among our teams and recommend new ideas to our clients that are ready to implement.

And were all about that growth. Our revenue, employees, and client base are expanding rapidly doubling every 4-6 months. Our clients are industry leaders and multimillion-dollar companies who have trusted 2X to deliver tens of millions in pipeline and thousands of qualified leads.

Best of all, were just getting started.