Strategist Lead: AI-Driven Organic Search & Content

Gildan; Winston-Salem (NC); On-site; USD 120,000 - 180,000; Full time

Job summary

Gildan in Winston-Salem seeks a Manager, Organic Search & AI Content Strategy to shape how the brand is found and understood across search, AI discovery, and content platforms. You will own discovery strategy and lead AI-assisted content production.

Hands-on copywriting and prompt engineering are essential as you direct AI writers, set brand voice, ensure retailer standards, and collaborate across marketing, UX, analytics, and product teams.

Qualifications

• 5+ years in organic search, SEO/content strategy, or e-commerce content with ownership of discovery strategy.
• Hands-on prompt engineering experience: building prompts, directing AI tools and agents, producing content via AI workflows.
• Hands-on copywriting and editorial experience; able to write and edit strong copy.
• Ability to translate product features into clear customer benefits.

Responsibilities

• Own the organic discovery strategy across search engines, answer engines, and AI-driven platforms.
• Drive on-page strategy: keyword architecture, content structure, internal linking, metadata, and content refresh programs.
• Lead AEO and GEO strategies to align content with customer questions and intents.
• Design, test, and maintain prompt libraries and templates for scalable copy.
• Direct and quality-control AI agents and tools across the content workflow.
• Ensure copy quality and adherence to brand and retailer standards.
• Collaborate with E-Commerce, Brand Marketing, Creative, UX, Analytics, and Product Management.

Skills

SEO

AEO

GEO Strategy

Prompt Engineering

AI Content Workflow

Copywriting

Editorial Judgment

Retailer Content Standards

Data-Driven Decision Making

Collaboration & Influence

Team Development

Education

Bachelor's degree in Marketing/Communications/Journalism/English or related field

Job description

Gildan in Winston-Salem seeks a Manager, Organic Search & AI Content Strategy to shape how the brand is found and understood across search, AI discovery, and content platforms. You will own discovery strategy and lead AI-assisted content production.

Hands-on copywriting and prompt engineering are essential as you direct AI writers, set brand voice, ensure retailer standards, and collaborate across marketing, UX, analytics, and product teams.