Strategic Sponsorship & Events Lead

Rhino Assembly Corporation; Livonia (MI); On-site; USD 68,000 - 80,000; Full time

Benefits offered by this job

Sponsorship opportunities

Job summary

Rhino Tool House in Livonia, MI is seeking a Sponsorship & Events Lead to own sponsorships and major events. The role guides activations across racing partnerships, hospitality, brand visibility, and sales enablement, with travel to race weekends and events as required.

You will plan and run trade shows, national sales meetings, content development, and post-event reporting. This hands-on leadership position requires building relationships with PMM, Oshkosh, and partners, managing budgets, and

Qualifications

• Bachelor’s degree in marketing, communications, business, sports management, or a related field.
• 2+ years in sponsorship, events, hospitality, or marketing, ideally with B2B or industrial clients.
• Experience with sponsorship programs, trade shows, or large-scale client hospitality strongly preferred.
• Experience with social and digital strategy and paid advertising, and with managing a budget and reporting to senior leadership.
• Strong relationship-building skills and executive presence.
• Willingness to travel extensively, including race weekends and trade shows, often on short notice.
• An initiative-taker who sets priorities and makes decisions without heavy direction.

Responsibilities

• Build and run the sponsorship program, starting with the PMM alliance, and set goals for each sponsorship and season.
• Evaluate and recommend future sponsorship opportunities against clear business objectives.
• Plan and run hospitality for customers, prospects, and partners, including all-access credentials, the season hard card, and tours.
• Coordinate VIP dining, meet and greets, and events for multiple guests.
• Plan content and paid advertising before, during, and after each event, coordinating across channels.
• Own planning and execution of trade shows and national sales meetings.
• Manage brand activation and ensure IP use aligns with guidelines.

Skills

Sponsorship programs

Trade shows

Budget management

Executive presence

Relationship building

Travel readiness

Education

Bachelor’s degree in marketing, communications, business, sports management, or related field

Tools

CRM software

Job description

Rhino Tool House in Livonia, MI is seeking a Sponsorship & Events Lead to own sponsorships and major events. The role guides activations across racing partnerships, hospitality, brand visibility, and sales enablement, with travel to race weekends and events as required.

You will plan and run trade shows, national sales meetings, content development, and post-event reporting. This hands-on leadership position requires building relationships with PMM, Oshkosh, and partners, managing budgets, and