Strategic Social Media Manager: Multi-Platform Storyteller

Texas State University; San Marcos (CA); On-site; USD 60,000 - 75,000; Full time

Benefits offered by this job

Exceptional Benefits

Generous Time Off

Wellness program

Professional Growth

Welcoming Campus

Tuition Benefits

Retirement Security

Job summary

Texas State University is seeking an experienced social media professional to create, curate, and publish content across Facebook, X, Instagram, LinkedIn, and YouTube, ensuring alignment with the university's outreach goals.

The role emphasizes strategy development, collaboration with subject matter experts, and ongoing monitoring of trends to keep messaging fresh and impactful for diverse campus audiences.

Qualifications

• 5 years of professional experience creating and managing social media initiatives across platforms.
• Excellent knowledge of business account management across Facebook, X, Instagram, LinkedIn, YouTube.
• Experience with social media data collection and analytics.
• Portfolio demonstrating ability to tell complex stories in relatable terms.
• Ability to manage multiple priorities simultaneously.

Responsibilities

• Develop and implement a comprehensive social media strategy aligned with ALERRT's mission, training initiatives, and outreach goals.
• Create, curate, and publish high-quality, relevant, and engaging content across platforms including Facebook, Twitter/X, Instagram, LinkedIn, and YouTube.
• Collaborate with ALERRT curriculum and training coordinators, subject matter experts, and university partners to promote upcoming courses, events, success stories, and institutional announcements.
• Monitor social media trends, tools, and best practices to ensure content remains fresh and impactful.

Skills

Social media management

Social media analytics

Portfolio storytelling

Multitasking

Platform knowledge

Job description

Texas State University is seeking an experienced social media professional to create, curate, and publish content across Facebook, X, Instagram, LinkedIn, and YouTube, ensuring alignment with the university's outreach goals.

The role emphasizes strategy development, collaboration with subject matter experts, and ongoing monitoring of trends to keep messaging fresh and impactful for diverse campus audiences.