Strategic Social Media Lead: Narrative & Campaigns

Story

San Francisco (CA)

On-site

USD 80,000 - 120,000

Full time

4 days ago

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Job summary

Story is seeking a Social Media Manager to lead social for Story and for the clients we partner with. This is a strategic, editorial role first: you set the narrative for each channel, plan campaigns end to end, and write the copy that carries them.

You'll work across LinkedIn, X, Instagram, YouTube, and TikTok, partnering with client teams on their presence while owning how Story itself shows up. You’ll be trusted to set social strategy, run campaigns, write in a range of brand voices, and make

Qualifications

Track record of running social accounts and campaigns with clear thinking behind results.
Exceptional writing with ability to shift brands and voices.
Strategic and editorial judgment to lead with angle and idea.
Comfort presenting plans to clients and taking notes.

Responsibilities

Set social strategy for Story and client accounts: positioning, voice, channel mix.
Plan and run campaigns end to end: concept, calendar, launch, read-out.
Write posts, captions, threads, and scripts in multiple brand voices.
Make editorial calls on what to post and defend them to clients.
Brief and shape work from design and motion teams; hands-on when needed.
Analyze performance qualitatively and quantitatively and iterate plans.