Strategic Social Media Lead — Freelance

Sia; New York (NY); On-site; USD 56,000 - 61,000; Full time

Job summary

Ready Set Rocket (A Sia Company) is seeking a Senior Social Media Strategy Lead for a freelance contract to run a targeted social program. The project runs October 5th through November 30th, 2026, with an estimated 10 hours per week and potential to scale as needed.

The role focuses on refining the existing social strategy, briefing creative teams, guiding creator strategy, and developing a community management playbook. Prior freelance leadership in social initiatives is required.

Qualifications

• Experience leading social content strategy and execution within an agency or an in-house brand team.
• Experience briefing creative teams, reviewing their work, and guiding social content from concept through final approval.
• Ability to work directly with clients or business stakeholders, incorporate feedback, and keep decisions moving.
• Experience shaping creator strategy and overseeing community management as part of a broader brand program.
• Available for freelance work, with prior experience owning this function for a business or client team.

Responsibilities

• Build on the existing social strategy, refining the content approach with the client, creator strategist, and brand strategist as needed.
• Develop creative briefs for priority channels and work closely with the creative team as they build social content.
• Guide the creator strategy and related work through client review and approval.
• Review social creative, provide clear feedback, and guide final deliverables through client approval.
• Lead development of the community management playbook and oversee the community manager through the end of the project.

Skills

Social content strategy

Client management

Creative briefing

Creator strategy

Community management

Freelance experience

Job description

Ready Set Rocket (A Sia Company) is seeking a Senior Social Media Strategy Lead for a freelance contract to run a targeted social program. The project runs October 5th through November 30th, 2026, with an estimated 10 hours per week and potential to scale as needed.

The role focuses on refining the existing social strategy, briefing creative teams, guiding creator strategy, and developing a community management playbook. Prior freelance leadership in social initiatives is required.