Senior Manager, Social Media

AAA-The Auto Club Group; United States; Hybrid; USD 102,000 - 140,000; Full time

Job summary

AAA-The Auto Club Group is seeking a Senior Manager, Social Media to lead our enterprise-wide social media strategy, overseeing influencer partnerships, AI-enabled workflows, and governance across corporate and local channels. You will translate insights into executive recommendations and measurable business results, collaborating with marketing teams and agency partners.

The role requires 7+ years of senior social media leadership, experience with Sprinklr and Salesforce Marketing Cloud, and a

Qualifications

• Bachelor’s degree in Marketing, Advertising, Business Administration, Communications, or related field, or equivalent industry experience.
• 7+ years of progressive experience leading enterprise-level social media and content strategy for a large, complex brand.
• Demonstrated experience defining channel-level strategy across multiple social platforms.
• Experience managing and influencing agency partners.
• Working knowledge of Sprinklr, including publishing, listening, and reporting.
• Understanding of Salesforce Marketing Cloud and lifecycle marketing.
• Experience leveraging AI-enabled tools and modern content workflows.
• Enterprise social media strategy and channel portfolio management
• Social media governance, accreditation, and brand safety standards
• AI-enabled content workflows and automation tools
• Social listening, sentiment analysis, and performance measurement frameworks
• Integrated marketing ecosystems and cross-channel measurement
• Strategic and systems thinking across complex organizations
• Advanced understanding of social platforms, trends, and audience behavior
• Data-informed decision making and insight translation
• Cross-functional leadership and executive stakeholder influence
• Agency, influencer, and partner management
• Clear communication and strategic storytelling

Responsibilities

• Define and evolve enterprise-wide social media strategy across all channels.
• Establish channel objectives, growth strategies, audience engagement plans, and KPI frameworks.
• Guide expansion into emerging platforms while aligning social initiatives with broader brand and integrated marketing priorities.
• Develop executive-level reporting, insights, and performance narratives tied to enterprise business objectives.
• Participate in after-hours social monitoring and escalation management when necessary.
• Establish standards for planning, taxonomy, tagging, reporting, governance, and brand safety.
• Translate social performance insights into actionable business recommendations and optimization strategies.
• Ensure compliance with enterprise social policies, moderation standards, and operational guidelines.
• Partner with analytics and paid media teams to align cross-channel measurement and performance optimization.
• Lead AI-enabled content workflows, automation initiatives, and content supply chain optimization.
• Oversee social listening platforms, dashboards, analytics, and reporting frameworks.
• Partner on Salesforce Marketing Cloud integrations and lifecycle marketing alignment.
• Ensure responsible and effective use of AI and automation technologies across the social ecosystem.
• Own enterprise influencer and creator strategy.
• Lead the transition of influencer programs in-house.
• Establish governance, KPIs, agency standards, and performance evaluation processes.
• Evaluate influencer, creator, and agency partner effectiveness to ensure measurable business impact.
• Provide leadership, coaching, and strategic direction to professionals supporting social media strategy and execution.
• Lead and influence cross-functional stakeholders across a highly matrixed organization.
• Foster a culture of innovation, accountability, collaboration, and continuous improvement.

Skills

Social media strategy

Agency management

Influencer programs

AI-enabled workflows

Strategic leadership

Education

Bachelor's degree in Marketing

Tools

Sprinklr

Salesforce Marketing Cloud

Job description

(Candidates in these states will NOT be considered - CA, CT, HI, MA, MT, NJ, NY, OR, WA, WV)

Employees who reside within 30 miles of a corporate office are required to follow a hybrid work schedule.

Compensation: $101,691.20-$140,000.00, based on experience.

Shape the Future of Enterprise Social Media

The Senior Manager, Social Media leads the enterprise-wide social media strategy to strengthen brand awareness, audience engagement, customer acquisition, and retention. This role partners across marketing teams and oversees agency relationships, influencer strategy, community management, and governance for consistent execution across corporate and local channels. It also advances AI-enabled workflows and social media capabilities while translating performance insights into executive recommendations and measurable business results.

Key Responsibilities

Enterprise Social Media Strategy & Channel Management

• Define and evolve enterprise-wide social media strategy across all channels.
• Establish channel objectives, growth strategies, audience engagement plans, and KPI frameworks.
• Guide expansion into emerging platforms while aligning social initiatives with broader brand and integrated marketing priorities.
• Develop executive-level reporting, insights, and performance narratives tied to enterprise business objectives.
• Participate in after-hours social monitoring and escalation management when necessary.

Governance, Performance & Optimization

• Establish standards for planning, taxonomy, tagging, reporting, governance, and brand safety.
• Translate social performance insights into actionable business recommendations and optimization strategies.
• Ensure compliance with enterprise social policies, moderation standards, and operational guidelines.
• Partner with analytics and paid media teams to align cross-channel measurement and performance optimization.

AI-Platforms & Marketing Technology

• Lead AI-enabled content workflows, automation initiatives, and content supply chain optimization.
• Oversee social listening platforms, dashboards, analytics, and reporting frameworks.
• Partner on Salesforce Marketing Cloud integrations and lifecycle marketing alignment.
• Ensure responsible and effective use of AI and automation technologies across the social ecosystem.
• Own enterprise influencer and creator strategy.
• Lead the transition of influencer programs in-house.
• Establish governance, KPIs, agency standards, and performance evaluation processes.
• Evaluate influencer, creator, and agency partner effectiveness to ensure measurable business impact.

Leadership Responsibilities

• Provide leadership, coaching, and strategic direction to professionals supporting social media strategy and execution.
• Lead and influence cross-functional stakeholders across a highly matrixed organization.
• Foster a culture of innovation, accountability, collaboration, and continuous improvement.

Requirements

• Bachelor’s degree in Marketing, Advertising, Business Administration, Communications, or a related field, or equivalent industry experience.
• 7+ years of progressive experience leading enterprise-level social media and content strategy for a large, complex brand.
• Demonstrated experience defining channel-level strategy across multiple social platforms.
• Experience managing and influencing agency partners.
• Working knowledge of Sprinklr, including publishing, listening, and reporting.
• Understanding of Salesforce Marketing Cloud and lifecycle marketing.
• Experience leveraging AI-enabled tools and modern content workflows.
• Enterprise social media strategy and channel portfolio management
• Social media governance, accreditation, and brand safety standards
• AI-enabled content workflows and automation tools
• Social listening, sentiment analysis, and performance measurement frameworks
• Integrated marketing ecosystems and cross-channel measurement
• Strategic and systems thinking across complex organizations
• Advanced understanding of social platforms, trends, and audience behavior
• Data-informed decision making and insight translation
• Cross-functional leadership and executive stakeholder influence
• Agency, influencer, and partner management
• Clear communication and strategic storytelling

Preferred Experience

• Experience building or transforming in-house social media capabilities.
• Experience operating in highly regulated or brand-sensitive environments.
• Familiarity with emerging platforms and creator economy best practices.
• Experience supporting distributed teams, field organizations, or agent networks

Why Join AAA?

Join one of North America's largest AAA clubs serving more than 14 million members across 14 states and 2 U.S. territories. You'll have the opportunity to shape enterprise social strategy, lead innovative initiatives, and make a measurable impact while working alongside a collaborative, forward-thinking marketing organization.