Social Media Manager

Crossroads Professional Coaching; Baton Rouge (LA); On-site; USD 50,000 - 70,000; Full time

Benefits offered by this job

Health insurance (employer-paid)

Bonus opportunities

Competitive salary based on experience

Job summary

Crossroads Professional Coaching in Baton Rouge seeks a hands-on Social Media Manager to own strategy, content calendars, and client engagement across multiple platforms. You will shoot and edit content, write client-tailored copy, and track KPIs to prove impact.

You’ll also manage Crossroads’ own social presence and contribute to web content when needed. The role requires fast-moving, polished writing, and the ability to sit across from clients to earn their trust while aligning with Christian

Qualifications

• Marketing background with working knowledge of core social media KPIs.
• Experience shooting video and photo content with DSLR or mirrorless cameras.
• Deep, hands-on knowledge of Meta Business Manager, Instagram, LinkedIn, and TikTok.
• Experience with at least one social media management platform.
• Strong writing background and sharp editing skills.

Responsibilities

• Build and own the social media strategy and monthly content calendar for each assigned client.
• Shoot high-quality photo and video content using DSLR or mirrorless cameras for client social channels.
• Manage client accounts across Meta Business Manager (Facebook and Instagram), LinkedIn, and TikTok.
• Write, edit, schedule, and publish posts and blogs for clients.
• Track social KPIs and report on performance to clients and the Marketing Director.
• Use social media management platforms to schedule, publish, and monitor content.
• Engage with client audiences and grow community engagement across platforms.
• Own and manage Crossroads' internal social media accounts.
• Assist with web content as needed.
• Meet directly with clients to understand their goals, provide updates, and follow through on every project.
• Handle email marketing for select clients, including newsletters and campaigns.
• Support broader client marketing needs, including research and occasional grassroots marketing efforts.
• Use Basecamp and Dropbox to manage projects and track time.

Skills

Social media strategy

Video shooting

Photo/video editing

Meta Business Manager

Social media platforms

Strong writing

Client-facing

Self-starter

Deadline pressure

Christian values

Tools

DSLR / mirrorless cameras

Social media management platform

Job description

Crossroads provides full marketing services to business coaching clients across a range of industries. We've grown steadily over the last twenty years by building close, lasting relationships with our clients.

Our services include branding strategy, marketing plans, brand development, website design and development, print design, copywriting, SEO, digital ads management, and social media marketing.

This role works directly with clients and every member of the Crossroads team.

The Role

You'll own social media strategy and content calendars for a portfolio of clients across different industries. You'll shoot and edit video and photo content, write copy that sounds like each client's brand, and keep every account performing against KPIs. You'll also manage Crossroads' own social presence and pitch in on web content when the team needs it.

This is a hands-on role for someone who moves fast, writes well, and can sit across the table from a client and earn their trust.

What You'll Do

• Build and own the social media strategy and monthly content calendar for each assigned client
• Shoot high-quality photo and video content using DSLR or mirrorless cameras for client social channels
• Manage client accounts across Meta Business Manager (Facebook and Instagram), LinkedIn, and TikTok
• Write, edit, schedule, and publish posts and blogs for clients
• Track social KPIs and report on performance to clients and the Marketing Director
• Use social media management platforms to schedule, publish, and monitor content
• Engage with client audiences and grow community engagement across platforms
• Own and manage Crossroads' internal social media accounts
• Assist with web content as needed
• Meet directly with clients to understand their goals, provide updates, and follow through on every project
• Handle email marketing for select clients, including newsletters and campaigns
• Support broader client marketing needs, including research and occasional grassroots marketing efforts
• Use Basecamp and Dropbox to manage projects and track time

What You Bring

• Marketing background with working knowledge of core social media KPIs
• Experience shooting video and photo content with DSLR or mirrorless cameras
• Deep, hands-on knowledge of Meta Business Manager, Instagram, LinkedIn, and TikTok
• Experience with at least one social media management platform
• Strong writing background and sharp editing skills
• Client-facing experience with good bedside manner: you listen well and build trust fast
• A self-starter who stays current on social media trends and best practices without being told to
• Ability to work quickly and accurately, even under deadline pressure
• Alignment with Crossroads' Christian values

Reports To

Marketing Director

• Competitive salary based on experience
• 100% employer-paid health insurance for the individual employee
• Bonus opportunities

Our Mission

To help small business owners build successful businesses on a foundation of Christian values.

Our Culture

• The highest level of client service, built on treating others the way we'd want to be treated
• A culture of continuous learning. We stay on the cutting edge of knowledge and experience so we can meet our clients' needs
• Christian values. We're a faith-based firm and follow biblical principles in everything we do
• Everyone is family. Our mission is to support and encourage our clients through every stage of their journey. We're invested in their lives and their businesses