Executive Social Media & Communications Lead

Southern Methodist University; Dallas (TX); On-site; USD 70,000 - 90,000; Full time

Job summary

Southern Methodist University in Dallas is seeking an Executive Communications Social Media Manager to lead digital storytelling for the President and Executive Vice President and Provost, strengthening executive visibility and institutional reputation.

Work closely with campus partners to craft content, coordinate live coverage, and ensure messaging is timely, authentic, and aligned with university priorities. Some evenings and weekends may be required.

Qualifications

• Bachelor's degree required; communications, marketing, public relations, journalism or related field preferred.
• Minimum four years of experience in social media, digital communications, executive communications or related fields.
• Experience managing executive-facing or high-profile social media accounts preferred.
• Experience with photography, video and multimedia content coordination desired.

Responsibilities

• Manage and execute social media strategy for executive leadership accounts.
• Develop and publish digital content aligned with institutional priorities and university messaging.
• Draft social media copy, captions, and multimedia content supporting executive communications initiatives.
• Coordinate with Media Relations, Multimedia, Marketing, Internal Communications for storytelling campaigns.
• Track analytics and provide reporting on engagement and performance.
• Support live event coverage and rapid-response digital communications as needed.

Tools

Sprout Social

Job description

Southern Methodist University in Dallas is seeking an Executive Communications Social Media Manager to lead digital storytelling for the President and Executive Vice President and Provost, strengthening executive visibility and institutional reputation.

Work closely with campus partners to craft content, coordinate live coverage, and ensure messaging is timely, authentic, and aligned with university priorities. Some evenings and weekends may be required.