Strategic Social Media & Audience Engagement Lead

eei; Washington (District of Columbia); Hybrid; USD 80,000 - 125,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401k

Paid time off

Tuition assistance

Wellness incentives

Transportation subsidy

Professional development

Job summary

The Edison Electric Institute (EEI) seeks a Manager, Social Media and Audience Engagement to lead digital content strategy across website, social channels, email campaigns and multimedia assets, driving engagement and consistent messaging aligned with EEI's policy priorities.

Reporting to the Managing Director, External Communications, you will manage the content calendar, analyze performance, collaborate with writers and designers, and explore AI-driven use cases while coordinating with

Qualifications

• Bachelor’s degree in Communications, Digital Media, Journalism, Marketing required; certification is a plus.
• 6–8 years of experience managing content across platforms including websites, social media, and email tools; policy communications and energy issues preferred.
• Experience using audience and performance insights to inform creative and content development.
• Excellent writing, editing, and content development skills for digital platforms.
• Proficiency with CMS, Microsoft Office 365, email marketing tools, and social media scheduling tools (Sprout Social, Hootsuite).
• Strong grasp of SEO, web analytics (Google Analytics), and performance metrics.

Responsibilities

• Develop and implement EEI’s digital content strategy across website, social media, email campaigns, and multimedia assets.
• Curate engaged audiences by leveraging content from publications, speeches, events, and external engagements.
• Manage EEI’s day-to-day social media operations and content calendar; develop posts and track mentions.
• Monitor digital performance and optimize engagement using analytics; report on web traffic and social impact.
• Identify and implement new AI tool use cases to enhance communications workflows across the team.
• Support multimedia and web projects; coordinate with web/IT for enhancements and better UX.
• Coordinate with internal teams and member companies to tailor content and campaigns.
• Support crisis and emergency communications with timely, unified messaging.

Skills

Content strategy

Social media management

Writing and editing

Analytics

SEO

Collaboration

Interviewing executives

Education

Bachelor's degree in Communications, Digital Media, Journalism, Marketing

Tools

Sprout Social

Hootsuite

Google Analytics

WordPress

Job description

The Edison Electric Institute (EEI) seeks a Manager, Social Media and Audience Engagement to lead digital content strategy across website, social channels, email campaigns and multimedia assets, driving engagement and consistent messaging aligned with EEI's policy priorities.

Reporting to the Managing Director, External Communications, you will manage the content calendar, analyze performance, collaborate with writers and designers, and explore AI-driven use cases while coordinating with