Social Media & Audience Engagement Lead

Edison Electric Institute; Washington (District of Columbia); Hybrid; USD 80,000 - 125,000; Full time

Benefits offered by this job

Medical benefits

Dental benefits

Vision benefits

401k

Paid time off

Tuition assistance

Wellness incentives

Transportation subsidy

Professional development

Job summary

The Edison Electric Institute (EEI) seeks a Manager of Social Media and Audience Engagement to lead EEI's digital content strategy, manage EEI’s social channels, and align messaging with policy priorities. The role reports to the Managing Director, External Communications and collaborates with the Senior Director of Digital Content.

Responsibilities include developing content plans, curating audience-focused materials, tracking performance, and exploring AI tools to enhance campaigns.

Qualifications

• Bachelor's degree in Communications or related field required; digital marketing certification is a plus.
• 6–8 years of experience managing content across platforms including websites, social media, and email tools.
• Experience using audience and performance insights to inform creative and content development.
• Excellent writing, editing, and digital storytelling skills.

Responsibilities

• Develop and implement EEI's digital content strategy across platforms.
• Curate and optimize content for engaged audiences across channels.
• Manage EEI's day-to-day social media operations and content calendar.
• Monitor analytics and report on engagement, web traffic, and reach.
• Identify opportunities to apply AI tools to improve communications workflows.
• Support multimedia and web projects in coordination with IT and web teams.
• Collaborate with internal teams to tailor messages for audiences and campaigns.

Skills

Digital content strategy

Audience engagement

Social media management

Analytics & metrics

Communication & writing

Cross-functional collaboration

Project management

Education

Bachelor's degree in Communications, Digital Media, Journalism, Marketing, or related field

Certification in digital marketing, content strategy, or analytics

Tools

Sprout Social

Hootsuite

Microsoft Office 365

Content Management Systems

Job description

The Edison Electric Institute (EEI) seeks a Manager of Social Media and Audience Engagement to lead EEI's digital content strategy, manage EEI’s social channels, and align messaging with policy priorities. The role reports to the Managing Director, External Communications and collaborates with the Senior Director of Digital Content.

Responsibilities include developing content plans, curating audience-focused materials, tracking performance, and exploring AI tools to enhance campaigns.