Senior Social Media Content Strategist

Dartmouth; Hanover (NH); Hybrid; USD 80,000 - 99,000; Full time

Job summary

Dartmouth College in Hanover, NH seeks a Senior Social Media Manager, Content to own and execute the main social accounts’ content calendar. You will coordinate across designers, videographers, and campus partners, ensuring timely posts and impactful campaigns.

You will design, write, and publish posts, lead weekly planning, and mentor student interns while aligning with broader social strategy and brand voice.

Qualifications

• Bachelor’s degree plus 5 or more years of experience in social media, content, or communications.
• Strong project management skills with multiple pieces of content at different stages.
• Experience running a content/editorial calendar with many contributors.
• Experience coordinating work across designers, videographers, campus partners, and reviewers.
• Experience planning multi-week campaigns from timeline to launch.
• Clear, proactive communication to flag delays and risks.
• Ability to balance daily posting with long-term planning.
• Experience using Trello and Sprout Social.
• Solid writing and editing skills with diverse audiences.
• Current knowledge of main platforms including Instagram, LinkedIn, TikTok, Threads, X, Bluesky, and YouTube.
• Sound judgment on publishing readiness.
• Experience using analytics to guide posting.
• Commitment to inclusivity and diversity.

Responsibilities

• Owns the content calendar and publishing schedule for Dartmouth’s main accounts.
• Runs the team’s weekly content planning, and tracks each post from request through approval and publishing.
• Sets deadlines for content, design, and video, and follows up with contributors to keep work on schedule.
• Sends design and video requests through the team’s shared request list and tracks them until they are complete.
• Keeps the Director informed about upcoming content, work at risk, and decisions needed.
• Maintains the team’s process for content requests, approvals, and publishing, and recommends improvements.
• Guides social media interns, including student video interns, on content assignments and deadlines.
• Represents the social team in video shoots and collaborates with the Data Analyst for Web and Social Media.

Skills

Project management

Content calendar

Campaign planning

Cross-team coordination

Writing & editing

Social platforms knowledge

Analytics & reporting

Communication

Education

Bachelor’s degree or equivalent

Tools

Trello

Sprout Social

Job description

Dartmouth College in Hanover, NH seeks a Senior Social Media Manager, Content to own and execute the main social accounts’ content calendar. You will coordinate across designers, videographers, and campus partners, ensuring timely posts and impactful campaigns.

You will design, write, and publish posts, lead weekly planning, and mentor student interns while aligning with broader social strategy and brand voice.