Strategic Social Content Creator — Hybrid & Events

Ambu A/S; United States; Ibrido; USD 65.000 - 85.000; Tempo pieno

Descrizione del lavoro

Ambu is seeking a Social Media Content Specialist to build and manage Ambu USA’s organic social presence from Columbia, MD, in a hybrid role. You’ll create platform-native content, manage calendars, and partner with Marketing and Events to drive engaging, compliant posts.

Travel to ~3 trade shows per year and provide concise performance insights. The ideal candidate brings 3–5 years in social media and a portfolio demonstrating writing and content creation across LinkedIn, Instagram, Facebook,

Competenze

• 3–5 years of experience in social media, content creation, digital marketing, or a related field.
• A portfolio or work samples that demonstrate strong writing and hands-on social content creation.
• Experience managing organic social channels and creating content for platforms such as LinkedIn, Instagram, Facebook, X, and YouTube.
• Strong writing, storytelling, and editorial judgment, with the ability to adapt content for different audiences and platforms.
• Experience creating simple social graphics, carousels, and short-form video.
• Working knowledge of Canva, Adobe Express, CapCut, Clipchamp, or comparable design and video-editing tools.
• Experience using Sprout Social, Hootsuite, or a comparable social media management and analytics platform.
• Ability to interpret social performance data, identify trends, and make practical recommendations.

Mansioni

• Own day-to-day organic social execution across Ambu USA’s LinkedIn, Instagram, Facebook, X, and YouTube channels.
• Manage the editorial calendar, content schedule, publishing cadence, and coordination of channel content with business and marketing priorities.
• Create platform-native content that gives audiences a reason to engage, including posts, carousels, short-form video, social-first thought leadership, and campaign content.
• Identify opportunities to grow and engage priority audiences through relevant content, community interaction, and timely responses.
• Monitor social conversations and elevate sensitive feedback or issues through the appropriate internal channels.
• Write clear, engaging content for social audiences, adapting the message and tone for each platform and audience.
• Create clean, on-brand social graphics and carousels using tools such as Canva or comparable platforms.
• Capture and edit simple, platform-ready vertical video using a smartphone or other lightweight equipment.
• Adapt existing brand assets, photography, event footage, and campaign materials into social-first formats.
• Work with Product Marketing and other partners to develop social content that product managers can share with their sales teams.
• Repurpose longer-form content, campaign materials, and approved messaging for social while keeping each post appropriate to its platform.
• Use Sprout Social or a comparable platform to monitor channel and content performance.
• Track relevant metrics, identify trends, and explain what the results indicate about audience interests and content effectiveness.
• Prepare clear performance updates and practical recommendations for improving content, timing, formats, and audience engagement.
• Consider relevant paid social campaign insights in partnership with Digital Marketing, using them to inform organic content opportunities and messaging.
• Coordinate content requests and priorities with cross-functional partners, keeping work organized and moving forward.
• Help establish and maintain practical processes for content intake, planning, review, approval, scheduling, and publishing.
• Develop and maintain simple guidelines or standard operating procedures that support consistent, timely social execution.
• Ask for the context needed to develop effective content and route requests for additional creative, clinical, regulatory, or compliance input when appropriate.
• Plan social content before, during, and after key trade shows and events.
• Coordinate with event, product, sales, and creative partners to identify content opportunities and arrange efficient on-site capture.
• Capture and publish timely event content when appropriate, including posts, Stories, short-form video, and speaker or product highlights.

Conoscenze

Social media management

Content creation

Writing

Analytics

Project management

Strumenti

Canva

Adobe Express

CapCut

Clipchamp

Sprout Social

Hootsuite

Descrizione del lavoro

Ambu is seeking a Social Media Content Specialist to build and manage Ambu USA’s organic social presence from Columbia, MD, in a hybrid role. You’ll create platform-native content, manage calendars, and partner with Marketing and Events to drive engaging, compliant posts.

Travel to ~3 trade shows per year and provide concise performance insights. The ideal candidate brings 3–5 years in social media and a portfolio demonstrating writing and content creation across LinkedIn, Instagram, Facebook,