Hybrid Social Media Content Strategist

Ambu; Columbia (MD); Hybrid; USD 65,000 - 90,000; Full time

Job summary

Ambu USA is seeking a Social Media Content Specialist in Columbia, MD for a hybrid role. You will build and manage organic social presence across LinkedIn, Instagram, Facebook, X, and YouTube, creating platform-native posts, carousels, and short-form video while coordinating with Marketing, Product Marketing, Sales, and Events.

You will manage the content calendar, collaborate with cross-functional teams, and use analytics to optimize performance.

Qualifications

• 3–5 years of experience in social media, content creation, digital marketing, or a related field.
• A portfolio or work samples that demonstrate strong writing and hands-on social content creation.
• Experience managing organic social channels and creating content for platforms such as LinkedIn, Instagram, Facebook, X, and YouTube.
• Strong writing, storytelling, and editorial judgment, with the ability to adapt content for different audiences and platforms.
• Experience creating simple social graphics, carousels, and short-form video.
• Working knowledge of Canva, Adobe Express, CapCut, Clipchamp, or comparable design and video-editing tools.
• Experience using Sprout Social, Hootsuite, or a comparable social media management and analytics platform.
• Ability to interpret social performance data, identify trends, and make practical recommendations.
• Strong project management and organizational skills, including the ability to manage a content calendar and coordinate work across multiple stakeholders.
• Ability to work independently on routine content while seeking input or review when a request calls for additional expertise.
• Strong communication and relationship-building skills, with the ability to collaborate effectively in a fast-moving, matrixed environment.
• Understanding of current social media practices, platform trends, and platform-appropriate content.

Responsibilities

• Own day-to-day organic social execution across Ambu USA’s LinkedIn, Instagram, Facebook, X, and YouTube channels.
• Manage the editorial calendar, content schedule, publishing cadence, and coordination of channel content with business and marketing priorities.
• Create platform-native content that gives audiences a reason to engage, including posts, carousels, short-form video, social-first thought leadership, and campaign content.
• Identify opportunities to grow and engage priority audiences through relevant content, community interaction, and timely responses.
• Monitor social conversations and elevate sensitive feedback or issues through the appropriate internal channels.
• Write clear, engaging content for social audiences, adapting the message and tone for each platform and audience.
• Create clean, on-brand social graphics and carousels using Canva or comparable platforms.
• Capture and edit simple, platform-ready vertical video using a smartphone or lightweight equipment.
• Adapt existing brand assets, photography, event footage, and campaign materials into social-first formats.
• Work with Product Marketing and other partners to develop social content that product managers can share with their sales teams.
• Repurpose longer-form content and approved messaging for social while keeping each post appropriate to its platform.
• Use Sprout Social or a comparable platform to monitor channel and content performance.
• Track metrics, identify trends, and explain what results indicate about audience interests and content effectiveness.
• Prepare performance updates and practical recommendations for improving content, timing, formats, and engagement.
• Consider paid social insights to inform organic content opportunities and messaging.
• Coordinate content requests and priorities with cross-functional partners, keeping work organized and moving forward.
• Help establish and maintain practical processes for content intake, planning, review, approval, scheduling, and publishing.
• Develop and maintain simple guidelines or SOPs that support consistent, timely social execution.
• Ask for the context needed to develop effective content and route requests for additional input when appropriate.
• Plan social content before, during, and after key trade shows and events.
• Coordinate with event, product, sales, and creative partners to identify content opportunities and on-site capture.
• Capture and publish timely event content, including posts, Stories, short-form video, and highlights.
• Travel to approximately three trade shows or events per year; occasional weekend coverage may be needed.

Skills

Writing

Storytelling

Editorial judgment

Project management

Independent work

Communication

Relationship-building

Tools

Canva

Adobe Express

CapCut

Clipchamp

Sprout Social

Hootsuite

Job description

Ambu USA is seeking a Social Media Content Specialist in Columbia, MD for a hybrid role. You will build and manage organic social presence across LinkedIn, Instagram, Facebook, X, and YouTube, creating platform-native posts, carousels, and short-form video while coordinating with Marketing, Product Marketing, Sales, and Events.

You will manage the content calendar, collaborate with cross-functional teams, and use analytics to optimize performance.