Strategic SEM Analyst: Paid Search & Insights

Publicis Groupe; Boston (MA); On-site; USD 50,000 - 71,000; Full time

Job summary

Digitas, a Publicis Groupe agency in Boston, is seeking a Search Marketing Analyst to manage tactical SEM campaigns. You’ll collaborate with Google, Microsoft, and Yahoo to support strategy, planning, and reporting for our clients.

Responsibilities include keyword development, bid strategy optimization, budgeting, tracking KPIs, and translating client goals into paid search actions. You’ll partner with cross‑channel teams and contribute insights to forecast performance.

Qualifications

• Four-year degree required or equivalent experience; analytical/digital marketing exposure a plus.
• Strong analytical and data interpretation skills with attention to detail.
• Excellent communication and teamwork capabilities.

Responsibilities

• Holistic SEM program management including keywords development, ad copy and strategy.
• Bid strategy optimization and daily KPI monitoring.
• Translate client goals into SEM tactics and execute them effectively.
• Collaborate with clients and cross-channel teams to provide reporting and insights.
• Develop performance forecasts and budget allocations.

Skills

SEM knowledge

Analytical skills

Communication skills

Team collaboration

Education

Bachelor's degree

Tools

SEM platforms

Job description

Digitas, a Publicis Groupe agency in Boston, is seeking a Search Marketing Analyst to manage tactical SEM campaigns. You’ll collaborate with Google, Microsoft, and Yahoo to support strategy, planning, and reporting for our clients.

Responsibilities include keyword development, bid strategy optimization, budgeting, tracking KPIs, and translating client goals into paid search actions. You’ll partner with cross‑channel teams and contribute insights to forecast performance.