Strategic Real Estate Marketing Director

Auben Realty

Augusta (GA)

Sur place

USD 90 000 - 140 000

Plein temps

14 jours+

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Résumé du poste

Auben Realty, a rapidly expanding real estate investment group with a comprehensive platform, seeks a Director of Marketing to lead brand messaging and campaigns from our Augusta, GA area operations and DFW team integration.

You will build marketing processes, manage budgets, collaborate with leadership, and drive investor and resident engagement using data-driven strategies, CRM tools, and digital channels to accelerate growth and brand equity across markets.

Qualifications

Proven experience developing and executing high-impact marketing strategies within the real estate industry.
Experience in SFR, residential brokerage, property management, or real estate investment preferred.
Strong understanding of digital marketing platforms with ability to leverage analytics to optimize campaign performance and ROI.
Experience managing marketing budgets and delivering measurable ROI.
Proven leadership building high-performing marketing teams in a fast-paced environment.
Excellent communication, collaboration, and project management skills.
Ability to translate company objectives into data-driven marketing initiatives.
Proficiency in PowerPoint, Canva, MS Office and Outlook to develop executive presentations and collateral.
Strong understanding of real estate market trends and consumer behavior.
Experience developing marketing strategies for recruiting top real estate talent and investor engagement.

Responsabilités

Ensure Auben Realty's vision, mission, values, and brand messaging are consistently reflected across all marketing initiatives and collateral.
Develop, track, and report on KPIs to measure campaign effectiveness, ROI, lead generation, and brand awareness.
Partner with Market Sales Managers, Senior Investor Account Managers, and department leaders to align corporate marketing with local objectives.
Lead planning and optimization of integrated marketing campaigns across digital, social, email, print, and events.
Develop and communicate the company-wide marketing and events calendar across markets.
Analyze real estate market trends, customer insights, competitor activity, and performance data to identify growth opportunities.
Maintain a centralized digital library of marketing assets and brand standards.
Design and manage workflow for creating marketing materials across departments and markets.
Manage inventory and distribution of branded materials.
Collaborate to develop content supporting recruiting, property management, brokerage, investor relations, and resident experience.
Represent Auben Realty at industry events and organizations.
Oversee CRM platforms, marketing automation, and email lists ensuring data integrity.
Manage relationships with vendors (designers, printers, photographers, etc.).
Monitor online reputation on Google Business Profile, Yelp, and other sites.
Create and update branded templates and sales materials (OMs, brochures, digital collateral).
Audit website for content accuracy, SEO, and timely updates.
Ensure branding and compliance with industry best practices.
Manage budgets and explore new tools/strategies to improve performance.