Director of Marketing

Auben Realty; Augusta (GA); On-site; USD 90,000 - 140,000; Full time

Job summary

Auben Realty, a rapidly expanding real estate investment group with a comprehensive platform, seeks a Director of Marketing to lead brand messaging and campaigns from our Augusta, GA area operations and DFW team integration.

You will build marketing processes, manage budgets, collaborate with leadership, and drive investor and resident engagement using data-driven strategies, CRM tools, and digital channels to accelerate growth and brand equity across markets.

Qualifications

• Proven experience developing and executing high-impact marketing strategies within the real estate industry.
• Experience in SFR, residential brokerage, property management, or real estate investment preferred.
• Strong understanding of digital marketing platforms with ability to leverage analytics to optimize campaign performance and ROI.
• Experience managing marketing budgets and delivering measurable ROI.
• Proven leadership building high-performing marketing teams in a fast-paced environment.
• Excellent communication, collaboration, and project management skills.
• Ability to translate company objectives into data-driven marketing initiatives.
• Proficiency in PowerPoint, Canva, MS Office and Outlook to develop executive presentations and collateral.
• Strong understanding of real estate market trends and consumer behavior.
• Experience developing marketing strategies for recruiting top real estate talent and investor engagement.

Responsibilities

• Ensure Auben Realty's vision, mission, values, and brand messaging are consistently reflected across all marketing initiatives and collateral.
• Develop, track, and report on KPIs to measure campaign effectiveness, ROI, lead generation, and brand awareness.
• Partner with Market Sales Managers, Senior Investor Account Managers, and department leaders to align corporate marketing with local objectives.
• Lead planning and optimization of integrated marketing campaigns across digital, social, email, print, and events.
• Develop and communicate the company-wide marketing and events calendar across markets.
• Analyze real estate market trends, customer insights, competitor activity, and performance data to identify growth opportunities.
• Maintain a centralized digital library of marketing assets and brand standards.
• Design and manage workflow for creating marketing materials across departments and markets.
• Manage inventory and distribution of branded materials.
• Collaborate to develop content supporting recruiting, property management, brokerage, investor relations, and resident experience.
• Represent Auben Realty at industry events and organizations.
• Oversee CRM platforms, marketing automation, and email lists ensuring data integrity.
• Manage relationships with vendors (designers, printers, photographers, etc.).
• Monitor online reputation on Google Business Profile, Yelp, and other sites.
• Create and update branded templates and sales materials (OMs, brochures, digital collateral).
• Audit website for content accuracy, SEO, and timely updates.
• Ensure branding and compliance with industry best practices.
• Manage budgets and explore new tools/strategies to improve performance.

Skills

Marketing strategy

Leadership

Digital marketing

Communication

Project management

Data-driven

Brand management

CRM tools

PowerPoint

Canva

MS Office

Outlook

SEO

Google Ads

Meta

LinkedIn

Marketing analytics

Education

Bachelor's degree in marketing, business administration, communications, or related field

Tools

PowerPoint

Canva

Microsoft Office Suite

Outlook

Marketing analytics tools

CRM platforms

Job description

We are in search of an accomplished Director of Marketing professional with a drive for achievement and measurable results. The ideal candidate is deeply committed to customer service, teacher mentality, adept at fostering relationships, excels in communication and collaboration, motivates team members, possesses an insatiable thirst for knowledge, has the breadth and depth of knowledge inall real estate asset typesand has a natural inclination for financial success embedded in their DNA.

About Us: We are a rapidly expanding real estate investment group equipped with a comprehensive real estate platform, providing extraordinary opportunities and compensation packages for exceptional individuals. Our customer-centric approachnecessitatesoutstanding customer service skills, catering not only to our residents but also to our investors. Our ethos revolves around being exceptional in everyfacetof our operations. We cultivate a culture that revolves around hiring outstanding individuals who aspire to want the best for each other, believe in each other's potential, andanticipatenothing but excellence from one another. We make positive impacts on people, properties, and communities.

Your opportunity: We are on the lookout for a highly skilled andself-starter, dedicated person to joinour expanding team of real estate experts and professionalslocatedin our DFW office. Our company originated in Augusta,GAthe host city of the annual Masters Tournament.

The candidate will be a part of the Auben leadership team and will directly report to theRegional VicePresident.Theobjectivefor the position is to create clearly defined marketing processes and procedures, using existing brand standards.TheDirector ofMarketing willbe responsible forcommunicating the vision, culture,and philosophy of Auben in all marketingactivities.

We are in search of an accomplished Director of Marketing professional with a drive for achievement and measurable results. The ideal candidate is deeply committed to customer service, teacher mentality, adept at fostering relationships, excels in communication and collaboration, motivates team members, possesses an insatiable thirst for knowledge, has the breadth and depth of knowledge inall real estate asset typesand has a natural inclination for financial success embedded in their DNA.

About Us: We are a rapidly expanding real estate investment group equipped with a comprehensive real estate platform, providing extraordinary opportunities and compensation packages for exceptional individuals. Our customer-centric approachnecessitatesoutstanding customer service skills, catering not only to our residents but also to our investors. Our ethos revolves around being exceptional in everyfacetof our operations. We cultivate a culture that revolves around hiring outstanding individuals who aspire to want the best for each other, believe in each other's potential, andanticipatenothing but excellence from one another. We make positive impacts on people, properties, and communities.

Your opportunity: We are on the lookout for a highly skilled andself-starter, dedicated person to joinour expanding team of real estate experts and professionalslocatedin our DFW office. Our company originated in Augusta,GAthe host city of the annual Masters Tournament.

The candidate will be a part of the Auben leadership team and will directly report to theRegional VicePresident.Theobjectivefor the position is to create clearly defined marketing processes and procedures, using existing brand standards.TheDirector ofMarketing willbe responsible forcommunicating the vision, culture,and philosophy of Auben in all marketingactivities.

Qualifications

• Proven experience developing and executing high-impact marketing strategies within the real estate industry, with a strong preference for experience in single-family rental (SFR), residential brokerage, property management, or real estate investment.
• Demonstrated success creating integrated marketing campaigns that generate qualified leads, strengthen brand awareness, and support agent recruitment, investor growth, resident acquisition, and property leasing goals.
• Strong understanding of digital marketing platforms, including Google Ads, Meta, LinkedIn, email marketing, SEO, and CRM systems, with the ability to leverage analytics to optimize campaign performance and maximize ROI.
• Experience managing and optimizing marketing budgets while balancing business priorities and delivering measurable results.
• Proven leadership experience building, developing, and inspiring high-performing marketing teams in a fast-paced, growth-oriented environment.
• Exceptional communication, collaboration, and project management skills with the ability to partner effectively across brokerage, operations, recruiting, asset management, and executive leadership teams.
• Ability to translate company objectives into data-driven marketing initiatives that support business growth, market expansion, lead generation, and customer acquisition.
• Proficiency in PowerPoint, Canva, Microsoft Office Suite, Outlook, and marketing analytics tools to develop executive presentations, marketing collateral, and performance reporting.
• Strong understanding of real estate market trends, consumer behavior, and competitive dynamics, particularly those impacting the single-family rental (SFR), residential investment, and brokerage sectors.
• Experience developing marketing strategies that support recruiting top real estate talent, expanding market presence, increasing property occupancy, and driving investor engagement.

Essential Job Functions

• Ensure Auben Realty's vision, mission, values, and brand messaging are consistently reflected across all marketing initiatives, communications, and collateral.
• Develop, track, and report on key marketing performance indicators (KPIs) to measure campaign effectiveness, ROI, lead generation, and brand awareness.
• Partner with Market Sales Managers, Senior Investor Account Managers, and department leaders to align corporate marketing strategies with local market initiatives and business objectives.
• Lead the planning, execution, and optimization of integrated marketing campaigns across digital, social media, email, print, and event marketing channels.
• Develop, maintain, and communicate the company-wide marketing and events calendar, ensuring alignment across all markets and departments.
• Analyze real estate market trends, customer insights, competitor activity, and performance data to identify opportunities for business growth and market expansion.
• Maintain a centralized, organized digital library of all marketing assets, templates, brand standards, forms, photography, and promotional materials.
• Design and manage an efficient workflow for requesting, approving, and producing marketing materials across all departments and markets.
• Manage inventory and distribution of branded marketing materials, including signage, apparel, promotional items, print collateral, and event materials.
• Collaborate with cross-functional teams to develop compelling marketing content that supports recruiting, property management, brokerage, investor relations, acquisitions, and resident experience.
• Represent Auben Realty by attending industry networking events, conferences, association meetings, and business development opportunities alongside local leadership (including BNI, Texas REIA, NARPM, IMN, and other industry organizations).
• Oversee CRM platforms, marketing automation tools, and email marketing distribution lists, including Blanket, Bold Connect CRM, and AppFolio, ensuring data integrity and effective communication campaigns.
• Manage relationships with third-party vendors, including graphic designers, printers, signage companies, photographers, videographers, and promotional suppliers.
• Monitor, respond to, and develop strategies to enhance Auben Realty's online reputation across platforms such as Google Business Profile, Yelp, and other review sites.
• Create, maintain, and update branded marketing templates and sales materials for real estate agents and investors, including Offering Memorandums (OMs), postcards, listing presentations, brochures, and digital collateral.
• Conduct routine audits of the Auben Realty website to ensure content accuracy, brand consistency, SEO optimization, and timely updates across all markets.
• Ensure all marketing initiatives remain consistent with company branding, compliance requirements, and evolving real estate industry best practices.
• Manage marketing budgets, prioritize initiatives based on business impact, and recommend new tools, technologies, and strategies to improve marketing performance and operational efficiency.

Education Requirements:

• Bachelor's degree in marketing, business administration, communications, or related field.
• 3 years of progressive marketing experience, including leadership responsibilities

Work Environment: Position is primarily located in a well-lit office environment.

Equipment Operated: Standard office equipment including computers, fax machines, copiers, telephone, calculators, etc.

Mental/PhysicalRequirements: While performing the duties of this job, the employee is regularly required to talk or hear. The employee is primarily sitting at a desk utilizing a computer.

If you are an experienced Director of Marketing passionate about delivering exceptional service and achieving outstanding results for clients, we invite you to join our dynamic team at Auben Realty.