Director of Marketing

Auben Realty; Texas; On-site; USD 120,000 - 170,000; Full time

Job summary

Auben Realty seeks a Director of Marketing to lead multi-channel campaigns, drive lead generation, and elevate brand presence across the real estate ecosystem. You will partner with sales, ops, and investor relations to align strategy with market opportunities.

Ideal candidates bring 3+ years in progressive marketing leadership within real estate, strong digital skills, and a track record of measurable ROI. This on-site role in the DFW area offers growth and impact.

Qualifications

• Proven experience developing and executing high-impact marketing strategies in real estate.
• Campaigns that generate leads, raise brand awareness, and support recruitment and leasing goals.
• Strong knowledge of digital marketing platforms and analytics to optimize ROI.
• Experience managing marketing budgets and delivering measurable results.
• Proven leadership in building high-performing marketing teams.

Responsibilities

• Ensure Auben Realty's vision and brand messaging are reflected across all marketing initiatives.
• Develop, track, and report KPIs to measure ROI and lead generation.
• Partner with sales, investor relations, and operations to align marketing with market initiatives.
• Lead planning and optimization of integrated campaigns across digital, social, email, print, and events.
• Maintain the company-wide marketing calendar and ensure cross-market alignment.
• Analyze market trends and performance data to identify growth opportunities.
• Manage a centralized library of marketing assets and branding standards.
• Collaborate with vendors to produce marketing materials and assets.
• Oversee CRM, marketing automation, and email campaigns ensuring data integrity.
• Audit and improve website content for brand consistency and SEO.

Skills

Marketing strategy

Lead generation

Digital marketing platforms

Budget management

Leadership

Communication

Project management

Data-driven marketing

CRM & analytics

PowerPoint

Canva

Microsoft Office

Outlook

Marketing analytics tools

Education

Bachelor's degree in marketing, business administration, communications, or related field

3 years of progressive marketing experience

Tools

Google Ads

Meta

LinkedIn

email marketing

SEO

CRM systems

AppFolio

Blanket CRM

Bold Connect CRM

Job description

We are in search of an accomplished Director of Marketing professional with a drive for achievement and measurable results. The ideal candidate is deeply committed to customer service, teacher mentality, adept at fostering relationships, excels in communication and collaboration, motivates team members, possesses an insatiable thirst for knowledge, has the breadth and depth of knowledge inall real estate asset typesand has a natural inclination for financial success embedded in their DNA.

About Us

We are a rapidly expanding real estate investment group equipped with a comprehensive real estate platform, providing extraordinary opportunities and compensation packages for exceptional individuals. Our customer-centric approachnecessitatesoutstanding customer service skills, catering not only to our residents but also to our investors. Our ethos revolves around being exceptional in everyfacetof our operations. We cultivate a culture that revolves around hiring outstanding individuals who aspire to want the best for each other, believe in each other's potential, andanticipatenothing but excellence from one another. We make positive impacts on people, properties, and communities.

Your opportunity

We are on the lookout for a highly skilled andself-starter, dedicated person to joinour expanding team of real estate experts and professionalslocatedin our DFW office. Our company originated in Augusta,GAthe host city of the annual Masters Tournament.

Qualifications

• Proven experience developing and executing high-impact marketing strategies within the real estate industry, with a strong preference for experience in single-family rental (SFR), residential brokerage, property management, or real estate investment.
• Demonstrated success creating integrated marketing campaigns that generate qualified leads, strengthen brand awareness, and support agent recruitment, investor growth, resident acquisition, and property leasing goals.
• Strong understanding of digital marketing platforms, including Google Ads, Meta, LinkedIn, email marketing, SEO, and CRM systems, with the ability to leverage analytics to optimize campaign performance and maximize ROI.
• Experience managing and optimizing marketing budgets while balancing business priorities and delivering measurable results.
• Proven leadership experience building, developing, and inspiring high-performing marketing teams in a fast-paced, growth-oriented environment.
• Exceptional communication, collaboration, and project management skills with the ability to partner effectively across brokerage, operations, recruiting, asset management, and executive leadership teams.
• Ability to translate company objectives into data-driven marketing initiatives that support business growth, market expansion, lead generation, and customer acquisition.
• Proficiency in PowerPoint, Canva, Microsoft Office Suite, Outlook, and marketing analytics tools to develop executive presentations, marketing collateral, and performance reporting.
• Strong understanding of real estate market trends, consumer behavior, and competitive dynamics, particularly those impacting the single-family rental (SFR), residential investment, and brokerage sectors.
• Experience developing marketing strategies that support recruiting top real estate talent, expanding market presence, increasing property occupancy, and driving investor engagement.

Essential Job Functions

• Ensure Auben Realty's vision, mission, values, and brand messaging are consistently reflected across all marketing initiatives, communications, and collateral.
• Develop, track, and report on key marketing performance indicators (KPIs) to measure campaign effectiveness, ROI, lead generation, and brand awareness.
• Partner with Market Sales Managers, Senior Investor Account Managers, and department leaders to align corporate marketing strategies with local market initiatives and business objectives.
• Lead the planning, execution, and optimization of integrated marketing campaigns across digital, social media, email, print, and event marketing channels.
• Develop, maintain, and communicate the company-wide marketing and events calendar, ensuring alignment across all markets and departments.
• Analyze real estate market trends, customer insights, competitor activity, and performance data to identify opportunities for business growth and market expansion.
• Maintain a centralized, organized digital library of all marketing assets, templates, brand standards, forms, photography, and promotional materials.
• Design and manage an efficient workflow for requesting, approving, and producing marketing materials across all departments and markets.
• Manage inventory and distribution of branded marketing materials, including signage, apparel, promotional items, print collateral, and event materials.
• Collaborate with cross-functional teams to develop compelling marketing content that supports recruiting, property management, brokerage, investor relations, acquisitions, and resident experience.
• Represent Auben Realty by attending industry networking events, conferences, association meetings, and business development opportunities alongside local leadership (including BNI, Texas REIA, NARPM, IMN, and other industry organizations).
• Oversee CRM platforms, marketing automation tools, and email marketing distribution lists, including Blanket, Bold Connect CRM, and AppFolio, ensuring data integrity and effective communication campaigns.
• Manage relationships with third‑party vendors, including graphic designers, printers, signage companies, photographers, videographers, and promotional suppliers.
• Monitor, respond to, and develop strategies to enhance Auben Realty's online reputation across platforms such as Google Business Profile, Yelp, and other review sites.
• Create, maintain, and update branded marketing templates and sales materials for real estate agents and investors, including Offering Memorandums (OMs), postcards, listing presentations, brochures, and digital collateral.
• Conduct routine audits of the Auben Realty website to ensure content accuracy, brand consistency, SEO optimization, and timely updates across all markets.
• Ensure all marketing initiatives remain consistent with company branding, compliance requirements, and evolving real estate industry best practices.
• Manage marketing budgets, prioritize initiatives based on business impact, and recommend new tools, technologies, and strategies to improve marketing performance and operational efficiency.

Education Requirements

• Bachelor's degree in marketing, business administration, communications, or related field.
• 3 years of progressive marketing experience, including leadership responsibilities

Work Environment

Position is primarilylocatedin a well-lit office environment.

Equipment Operated

Standardoffice equipment including computers, fax machines, copiers,telephone, calculators, etc.

Mental/PhysicalRequirements

Whileperforming the duties of this job, the employeeis regularly required totalkor hear. The employee is primarily sitting at a deskutilizinga computer.