Strategic Projects Marketing Manager, Email & Cross-Sell

Bestegg; Wilmington (DE); On-site; USD 110,000 - 140,000; Full time

Benefits offered by this job

Pre-tax retirement savings with 401(k)

Generous paid time off

Multiple health care plans

Flexible Spending Plans

Life insurance

Wellness programs

Identity theft protection

Job summary

Best Egg, a Barclays company, seeks a Strategic Projects Marketing Manager to lead high-impact existing customer acquisition initiatives and cross-sell programs across Email. This role partners with Marketing, Product, and business stakeholders to translate growth objectives into integrated roadmaps and execution plans in a fast-paced FinTech environment.

The ideal candidate combines project management, strategic marketing, operational excellence, and data-driven thinking to drive complex

Qualifications

• 5+ years of email, marketing strategy and project management experience.
• Analytical mindset with a bias toward testing, learning, and optimization.
• Comfortable partnering across levels and with external partners/vendors.

Responsibilities

• Own and drive strategic acquisition initiatives across ECM Email and cross-sell programs.
• Translate objectives into integrated project roadmaps, execution plans, and measurable outcomes.
• Lead campaigns including audience segmentation, testing, and customer journey enhancements.
• Define scope, milestones, timelines, dependencies, and execute multiple initiatives.

Skills

Email Marketing

Marketing Strategy

Project Management

Cross-functional Collaboration

Data Analytics

Tools

Jira

Confluence

Job description

Best Egg, a Barclays company, seeks a Strategic Projects Marketing Manager to lead high-impact existing customer acquisition initiatives and cross-sell programs across Email. This role partners with Marketing, Product, and business stakeholders to translate growth objectives into integrated roadmaps and execution plans in a fast-paced FinTech environment.

The ideal candidate combines project management, strategic marketing, operational excellence, and data-driven thinking to drive complex