Strategic Projects Marketing Manager

Bestegg; Wilmington (DE); On-site; USD 110,000 - 140,000; Full time

Benefits offered by this job

Pre-tax retirement savings with 401(k)

Generous paid time off

Multiple health care plans

Flexible Spending Plans

Life insurance

Wellness programs

Identity theft protection

Job summary

Best Egg, a Barclays company, seeks a Strategic Projects Marketing Manager to lead high-impact existing customer acquisition initiatives and cross-sell programs across Email. This role partners with Marketing, Product, and business stakeholders to translate growth objectives into integrated roadmaps and execution plans in a fast-paced FinTech environment.

The ideal candidate combines project management, strategic marketing, operational excellence, and data-driven thinking to drive complex

Qualifications

• 5+ years of email, marketing strategy and project management experience.
• Analytical mindset with a bias toward testing, learning, and optimization.
• Comfortable partnering across levels and with external partners/vendors.

Responsibilities

• Own and drive strategic acquisition initiatives across ECM Email and cross-sell programs.
• Translate objectives into integrated project roadmaps, execution plans, and measurable outcomes.
• Lead campaigns including audience segmentation, testing, and customer journey enhancements.
• Define scope, milestones, timelines, dependencies, and execute multiple initiatives.

Skills

Email Marketing

Marketing Strategy

Project Management

Cross-functional Collaboration

Data Analytics

Tools

Jira

Confluence

Job description

Best Egg, now part of Barclays, is a market-leading, tech-enabled financial platform helping people build financial confidence through innovative lending solutions and financial health tools. As a Barclays company, we combine the agility and customer focus of a fintech with the global reach, stability, and purpose of a leading financial institution—working together to create a better financial future for our customers and communities.

At Best Egg, you’ll find a culture grounded in our core values—putting people first, creating clarity, delivering with excellence —enhanced by Barclays’ commitment to integrity, inclusion, and long-term impact. Together, we empower our colleagues to challenge, innovate, and take ownership while making a meaningful difference in people’s financial lives.

With the strength of Barclays behind us, we offer expanded opportunities for growth, development, and career mobility across a global organization—while continuing to build the products and experiences that make Best Egg unique.

We’re looking for collaborative, curious problem-solvers who are excited to make an impact and grow with us.

We’re proud to be an equal opportunity employer committed to building a diverse and inclusive team.

We are seeking a strategic, detail-oriented, and data-driven Strategic Projects Marketing Manager to lead high-impact existing customer acquisition initiatives and programs across Email and cross-sell experiences.

Reporting to the Senior Director of Existing Customer Acquisitions and Cross-sell Strategy, this role serves as the bridge between acquisition strategy and execution to deliver integrated, customer-centric acquisition programs in a fast-paced FinTech environment.

The ideal candidate combines strong project management, strategic marketing, operational excellence, and analytical thinking to drive complex initiatives from concept through execution. This individual excels at aligning cross-functional teams, improving operational processes, leveraging customer insights and data to optimize performance, and ensuring compliant execution across the customer acquisition lifecycle.

• Own and drive strategic acquisition initiatives across Existing Customer Marketing (ECM) Email, and cross-sell programs from concept through execution.
• Partner with Marketing, Product, and business stakeholders to translate acquisition and growth objectives into integrated project roadmaps, execution plans, and measurable business outcomes.
• Lead strategic initiatives including campaign launches, audience segmentation, testing strategies, customer journey enhancements, loyalty programs, and cross-channel acquisition efforts.
• Define project scope, success metrics, timelines, milestones, dependencies, and implementation strategies while managing multiple concurrent initiatives to deliver on business objectives.
• Serve as the bridge between strategy and execution by aligning business objectives, customer insights, channel requirements, operational needs, and cross-functional stakeholders.
• Partner with Consumer Insights, Analytics, and Data Science teams to incorporate customer research, behavioral data, audience targeting, predictive models, and performance insights into acquisition strategies.
• Proactively manage project risks, dependencies, compliance requirements, and execution challenges while communicating project status, key decisions, milestones, and executive-ready updates.
• Monitor campaign performance and project outcomes to identify optimization opportunities and continuously improve acquisition effectiveness.
• Drive operational excellence by streamlining workflows, standardizing processes, and building scalable operating models that support future acquisition growth, including Refinance and Early Payoff initiatives.

• Results-oriented, highly organized, and able to manage multiple priorities.
• 5+ years of email, marketing strategy and project management experience, ideally in a business or technology-driven environment.
• Comfortable partnering with colleagues across levels and functions, as well as external partners/vendors.
• Analytical and strategic mindset with a strong bias toward testing, learning, and optimization.
• Adaptable and effective in fast-paced, high-growth environments.
• Customer-first mindset and passion for driving growth through data and insights.
• Experience with Atlassian tools (e.g., Jira, Confluence) is a plus.
• Strong interpersonal, organizational, and written/verbal communication skills.
• Demonstrated ability to manage project plans, resources, and timelines effectively.
• Ability to learn new business areas quickly and adapt to evolving organizational needs.
• Takes initiative and thrives in collaborative environments that require teamwork and clear communication.

Employee Benefits

• Pre-tax and post-tax retirement savings plans with a competitive company matching
• program
• Generous paid time-off plans including vacation, personal/sick time, paid short--
• term and long-term disability leaves, paid parental leave, and paid company
• holidays
• Multiple health care plans to choose from, including dental and vision options
• Flexible Spending Plans for Health Care, Dependent Care, and Health
• Reimbursement Accounts
• Company-paid benefits such as life insurance, wellness platforms, employee
• assistance programs, and Health Advocate programs
• Other great discounted benefits include identity theft protection, pet insurance,
• fitness center reimbursements, and many more!

In compliance with the CCPA, Best Egg is fully committed to handling the personal information and data of employees and job applications responsibly with respect and due care. Review our CCPA Employee Policy here