Strategic Program Marketing Lead — Remote & Impactful

Rippling, Inc.; United States; Remote; USD 120,000 - 170,000; Full time

Benefits offered by this job

Medical and Dental Insurance (premium

Vision Insurance

401(k) with employer match

Paid Time Off + holidays

Life insurance

Job summary

Innovas is seeking a Senior Manager of Program Marketing to serve as the primary liaison between NSTXL clients, program leadership, and the internal marketing team. You will translate client needs into actionable marketing initiatives, lead strategy discussions, and oversee tailored marketing solutions that support program success.

You will monitor industry trends, educate stakeholders on NSTXL capabilities, and represent the organization at conferences to grow relationships and brand awareness.

Qualifications

• US citizen and ability to get security clearance.
• Bachelor’s degree in marketing, communications, business, or related field.
• Minimum of 10+ years of marketing or communications experience.
• Proven track record of building and managing marketing offerings, teams, and department processes, including pipeline tracking, to achieve departmental objectives and drive revenue growth.
• Exceptional communication and interpersonal skills, with the ability to build and maintain relationships with diverse stakeholders.

Responsibilities

• Maintain a strong understanding of the defense innovation ecosystem, client priorities, emerging trends, and industry developments to proactively support client objectives and identify opportunities for engagement.
• Serve as the primary point of contact for assigned clients, leading meetings and collaborating with program directors to understand goals, requirements, and strategic initiatives while ensuring client expectations are met.
• Translate client needs, feedback, and program objectives into clear marketing strategies and actionable guidance for the broader marketing team, ensuring alignment across all deliverables and campaigns.
• Educate government clients, stakeholders, and internal teams on NSTXL marketing capabilities, services, and best practices to maximize program visibility and engagement.
• Act as the liaison between the Creative Team and the Government Teams, managing the review and approval process for press releases, marketing content, and other external communications.
• Represent NSTXL and its OTAs at conferences, industry events, and stakeholder meetings to strengthen client relationships, identify new opportunities, and increase brand awareness.
• Act as a trusted liaison between clients, program offices, and internal marketing resources, ensuring seamless communication, prioritization of client needs, and the delivery of customized marketing solutions that support program success.
• Monitor client satisfaction, provide ongoing strategic recommendations, and advocate for client needs internally to drive continuous improvement and long-term partnership growth.
• Coordinate cross-functional efforts to ensure marketing initiatives, communications, and deliverables are executed on time, aligned with client objectives, and reflective of NSTXL’s quality standards.
• Act as the primary marketing SME for Program Vice Presidents, partnering closely to understand program objectives, identify client needs, develop strategic marketing recommendations, and align internal resources to support program goals.
• Send biweekly program-specific reports to Marketing Directors and the Chief Growth Officer (CGO), providing insights on program developments, client priorities, and emerging opportunities to inform strategic decision-making and client engagement efforts.
• Other duties as assigned.

Job description

Innovas is seeking a Senior Manager of Program Marketing to serve as the primary liaison between NSTXL clients, program leadership, and the internal marketing team. You will translate client needs into actionable marketing initiatives, lead strategy discussions, and oversee tailored marketing solutions that support program success.

You will monitor industry trends, educate stakeholders on NSTXL capabilities, and represent the organization at conferences to grow relationships and brand awareness.