Strategic Product Marketing Manager — GTM & Growth

Relias; Morrisville (NC); Hybrid; USD 110,000 - 140,000; Full time

Job summary

Relias is seeking a Product Marketing Manager to drive commercial success for its portfolio by building go-to-market strategies and product bundles that address customer needs and outcomes. The role involves cross-functional collaboration to influence pricing, packaging, and enablement assets.

You will monitor bookings and renewals KPIs, refine messaging and collateral, and partner with Growth and Content Marketing to power successful campaigns.

Qualifications

• Bachelor's degree required.
• 5+ years in product marketing, marketing, commercialization, go-to-market strategy, sales enablement, product management, market intelligence, or related field.
• Experience supporting product launches, positioning, messaging, sales enablement, or commercialization efforts.
• Experience working cross-functionally with Product, Sales, Marketing, and Customer-facing teams.

Responsibilities

• Develop go-to-market strategies and bundles that solve customer needs and articulate outcomes.
• Monitor bookings and renewal KPIs and refine enablement assets accordingly.
• Create and update sales collateral, battlecards, case studies, videos, and other enablement resources.
• Collaborate with Growth Marketing and Content Marketing on assets and campaigns.

Skills

Product marketing

Go-to-market strategy

Sales enablement

Cross-functional collaboration

Market intelligence

Performance metrics

Messaging & positioning

Pricing & packaging

Education

Bachelor's degree

Job description

Relias is seeking a Product Marketing Manager to drive commercial success for its portfolio by building go-to-market strategies and product bundles that address customer needs and outcomes. The role involves cross-functional collaboration to influence pricing, packaging, and enablement assets.

You will monitor bookings and renewals KPIs, refine messaging and collateral, and partner with Growth and Content Marketing to power successful campaigns.