Strategic Product Marketing Manager, GIS & Mapping

Esri; Redlands (CA); On-site; USD 75,000 - 125,000; Full time

Job summary

Esri is seeking a Product Marketing Manager to drive awareness, demand, and adoption of ArcGIS products. You will develop go-to-market strategies, collaborate across teams for cohesive messaging, and analyze market trends to refine product positioning.

You will lead launches, create content, understand user needs, and measure market performance. The role requires 2+ years in marketing, strong communication, travel 10–20%, and a bachelor’s degree in business or marketing.

Qualifications

• 2+ years in product, industry, or corporate marketing; communications; or similar field.
• Strong verbal and written communications; ability to convey technical information clearly.
• Team-oriented with strong interpersonal skills; cross-functional collaboration.
• Experience with marketing software, systems and tools.
• Understanding of marketing concepts and best practices; strategic and tactical application.
• Proven project management and problem-solving skills; able to lead programs.
• Self-starter with attention to detail; manage multiple priorities with leadership guidance.
• Willingness to travel 10%-20% to customer sites and events.
• Bachelor's degree in business, marketing, or related field.
• Visa sponsorship is not available for this US posting.

Responsibilities

• Develop go-to-market strategies for Esri products.
• Spearhead the communication strategy for changes in product functionality, lifecycle, and pricing, including events/tradeshows.
• Understand user and buyer needs to create personas, positioning, and messaging.
• Lead, coordinate, and execute product launches, releases, internal communications, and multi-channel enablement.
• Partner with cross-functional teams to communicate product information and drive awareness and adoption.
• Create engaging content including web pages, videos, case studies, press releases, ads, and product resources.
• Develop and monitor KPIs to measure product performance in market.

Skills

Go-to-market strategy

Cross-functional collaboration

Content creation

Marketing analytics

Public speaking

Travel readiness

Education

Bachelor's degree in business/marketing

Master's degree in business/marketing (recommended)

Tools

CRM software

Marketing automation

Job description

Esri is seeking a Product Marketing Manager to drive awareness, demand, and adoption of ArcGIS products. You will develop go-to-market strategies, collaborate across teams for cohesive messaging, and analyze market trends to refine product positioning.

You will lead launches, create content, understand user needs, and measure market performance. The role requires 2+ years in marketing, strong communication, travel 10–20%, and a bachelor’s degree in business or marketing.