GIS & AI Product Marketing Associate

Esri; Redlands (CA); On-site; USD 70,000 - 97,000; Full time

Job summary

Esri is seeking an Associate Product Marketing Manager to expand the world’s most powerful spatial analytics software into new and existing markets. Collaborate with product, industry, and sales managers to implement marketing plans that grow sales and raise awareness of Esri's spatial analysis products and AI capabilities.

You’ll contribute to go-to-market efforts for new add products, help shape messaging, and support product launches and campaigns across channels.

Qualifications

• 1+ years of experience in product, industry, or corporate marketing; communications; business development; or similar field.
• Proven verbal and written communications skills; ability to convey technical information in a non-technical manner.
• Strong interpersonal skills and thrives in a cross-functional team environment.
• Experience with current marketing software, systems, and tools.
• Understanding of common marketing concepts and best practices with experience applying that knowledge strategically and tactically.
• Strong project management and problem-solving skills with experience leading programs or highly visible projects.
• Self-starter, detail-oriented and task-oriented.
• Able to travel 10-20% for strategic meetings, events and/or tradeshows.
• Visa sponsorship is not available for this posting. Applicants must be authorized to work for any employer in the U.S.

Responsibilities

• Develop and execute go-to-market strategies for Esri’s add product.
• Spearhead the communication strategy for product changes and lifecycle updates, including events/tradeshows.
• Understand user and buyer persona needs to create positioning and messaging.
• Lead, coordinate, and execute product launches, releases, and multi-channel enablement.
• Work with corporate and industry marketing teams to execute campaigns.
• Partner with cross-functional teams to drive awareness and adoption of Esri technology.
• Create engaging content, including web pages, case studies, video and other assets.
• Collaborate with product management and global business development throughout the product life cycle.
• Assist in creating sales enablement materials for internal education and awareness.
• Provide insight into competitive capabilities.
• Develop and monitor KPIs to measure product performance in market.

Skills

Product marketing

Technical communications

Cross-functional collaboration

Marketing automation

Campaign development

Project management

Strategic thinking

Education

Bachelor's degree in business or marketing

Tools

ArcGIS Pro

Job description

Esri is seeking an Associate Product Marketing Manager to expand the world’s most powerful spatial analytics software into new and existing markets. Collaborate with product, industry, and sales managers to implement marketing plans that grow sales and raise awareness of Esri's spatial analysis products and AI capabilities.

You’ll contribute to go-to-market efforts for new add products, help shape messaging, and support product launches and campaigns across channels.