Product Marketing Manager

PowerToFly; Redlands (CA); On-site; USD 75,000 - 125,000; Full time

Job summary

Esri is seeking a product marketing manager to drive awareness, demand and adoption of ArcGIS products. You will develop and implement comprehensive marketing strategies, collaborate with cross-functional teams to ensure cohesive messaging, and analyze market trends to refine product positioning.

Responsibilities include go-to-market planning, leading product launches, creating engaging content, and tracking KPIs to measure success. This role may require travel to customer sites and events.

Qualifications

• 2+ years in product, industry, or corporate marketing; communications; business development; or similar field.
• Proven verbal and written communications skills; ability to convey technical information clearly.
• Strong interpersonal skills and thrives in cross-functional teams.
• Experience with current marketing software, systems, and tools.
• Understanding of common marketing concepts and best practices.
• Strong project management and problem-solving skills; led programs or high-visibility projects.
• Self-starter, detail- and task-oriented; can manage multiple priorities with leadership guidance.
• Ability to travel 10%-20% of the time to customer sites, conferences, trade shows, and other strategic meetings.

Responsibilities

• Develop go-to-market strategies for Esri products.
• Spearhead the communication strategy for product changes, lifecycle, and pricing at events/tradeshows.
• Understand user and buyer needs to create personas, positioning, and messaging.
• Lead, coordinate, and execute product launches, releases, internal communications, and multi-channel enablement.
• Partner with cross-functional teams to communicate key product information and drive awareness and adoption.
• Create engaging content including web pages, videos, case studies, press releases, ads, and product resources.
• Provide insight into competitive capabilities.
• Develop and monitor KPIs to measure product performance in market.

Skills

Communications

Cross-functional teamwork

Marketing concepts

Project management

Attention to detail

Self-starter

Travel 10-20%

Education

Bachelor's degree in business/marketing

Master's in GIS/geography/CS

Tools

Marketing software

Job description

At Esri, we are building cutting-edge mapping technology, enabling users to effectively capture, analyze, and share location-based data through our ArcGIS platform. As a product marketing manager, you’ll drive awareness, demand and adoption of innovative products that are solving the world’s most complex challenges. You will develop and implement comprehensive marketing strategies, collaborate with cross-functional teams to ensure cohesive messaging, and analyze market trends to refine product positioning. We prioritize innovation and value our users, striving to create solutions that not only meet their needs but also foster positive change in communities around the globe. If you’re ready to make a meaningful impact and drive change through innovative marketing.

• Develop go-to-market strategies for Esri products
• Spearhead the communication strategy for changes in product functionality, lifecycle, and pricing, both internally and externally, including at events and/or tradeshows
• Understand user and buyer needs to create personas, positioning, and messaging
• Lead, coordinate, and execute product launches, product releases, internal communications, and multi-channel enablement
• Partner with cross-functional teams throughout the product life cycle to communicate key product information as well as drive awareness and adoption of Esri technology
• Create engaging content, including web pages, videos, case studies, press releases, advertisements, and product resources
• Provide insight into competitive capabilities
• Develop and monitor key performance indicators to measure product performance in market

• 2+ years of experience in product, industry, or corporate marketing; communications; business development; consulting; or similar field
• Proven verbal and written communications skills; ability to understand and effectively convey technical information in a non-technical manner
• Strong interpersonal skills and thrives in a cross-functional team environment
• Experience with current marketing software, systems, and tools
• Understanding of common marketing concepts and best practices with experience in applying that knowledge strategically and tactically
• Strong project management and problem-solving skills with experience in successfully leading programs or highly visible projects
• Self-starter, detail- and task-oriented; able to successfully manage multiple priorities with guidance from leadership
• Ability to travel 10%-20% of the time to customer sites, conferences, trade shows, and other strategic meetings and events
• Bachelor's degree in business, marketing, or related field
• Visa sponsorship is not available for this posting. Applicants must be authorized to work for any employer in the U.S.

• Master's degree in business, marketing, and/or background in geography, computer science, or information systems
• Demonstrated ability in releasing and creating interest in innovative technology products
• Experience communicating and presenting to senior leadership to drive alignment and influence recommendations and trade-offs
• Experience with GIS concepts and using GIS applications, especially ArcGIS Pro

Total Rewards

Esri’s competitive total rewards strategy includes industry-leading health and welfare benefits: medical, dental, vision, basic and supplemental life insurance for employees (and their families), 401(k) and profit-sharing programs, minimum accrual of 80 hours of vacation leave, twelve paid holidays throughout the calendar year, and opportunities for personal and professional growth. Base salary is one component of our total rewards strategy. Compensation decisions and the base range for this role take into account many factors including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs.

A reasonable estimate of the base salary range is$74,880-$125,424 USDAbout Esri

At Esri, diversity is more than just a word on a map. When employees of different experiences, perspectives, backgrounds, and cultures come together, we are more innovative and ultimately a better place to work. We believe in having a diverse workforce that is unified under our mission of creating positive global change. We understand that diversity, equity, and inclusion is not a destination but an ongoing process. We are committed to the continuation of learning, growing, and changing our workplace so every employee can contribute to their life’s best work. Our commitment to these principles extends to the global communities we serve by creating positive change with GIS technology. For more information on Esri’s Racial Equity and Social Justice initiatives, please visit our website here.

Esri is an equal opportunity employer (EOE) and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need reasonable accommodation for any part of the employment process, please email [e-mail] and let us know the nature of your request and your contact information. Please note that only those inquiries concerning a request for reasonable accommodation will be responded to from this e-mail address.

Esri Privacy Esri takes our responsibility to protect your privacy seriously. We are committed to respecting your privacy by providing transparency in how we acquire and use your information, giving you control of your information and preferences, and holding ourselves to the highest national and international standards, including CCPA and GDPR compliance.

Available in

Redlands, CA

Job Category

Marketing

Role Type

Individual Contributor

Experience Level

Early Career