Strategic Product Marketing Manager

SPS Commerce; United States; Hybrid; USD 113,000 - 175,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

Disability insurance

Life insurance

Paid time off

401(k)

Stock purchase plan

Job summary

SPS Commerce is seeking a Strategic Product Marketing Manager to shape messaging, positioning, and go-to-market strategy across product lines. You’ll build scalable frameworks and lead cross-functional initiatives, driving measurable outcomes in a fast-paced, data-driven environment.

Based in the United States with hybrid or remote options, you’ll partner with Product, Sales, and Marketing to craft growth strategies, influence adoption, and tell compelling market stories to customers and

Qualifications

• Bachelor's degree in a related field or equivalent experience.
• 8–10+ years in product marketing or a related role.
• Experience in B2B SaaS, supply chain, or retail tech preferred.

Responsibilities

• Architect positioning and messaging systems across portfolios.
• Lead scalable go-to-market frameworks for product launches.
• Establish thought leadership strategy for key segments.
• Develop competitive intelligence systems and counter-positioning programs.
• Track adoption trends and address adoption challenges.
• Define ICP, buyer, and user personas and optimize buying experience.
• Engage with customers and industry events for stories and webinars.
• Collaborate with Product, Sales, and Marketing on growth strategies.

Skills

Communication

Public speaking

B2B SaaS

MS Office

Market intelligence

Education

Bachelor's degree

Tools

Marketing platforms

Job description

Description

SPS Commerce is a leading provider of cloud-based supply chain management solutions, serving a global network of retail trading partners. We foster a collaborative and inclusive work environment where innovation and continuous improvement are highly valued. Join SPS Commerce and be part of a dynamic team that's transforming the global retail supply chain!

Description

SPS Commerce is a leading provider of cloud-based supply chain management solutions, serving a global network of retail trading partners. We foster a collaborative and inclusive work environment where innovation and continuous improvement are highly valued. Join SPS Commerce and be part of a dynamic team that's transforming the global retail supply chain!

Position Summary

As a Strategic Product Marketing Manager on our Marketing team, you will own the messaging, positioning, and go-to-market strategy that helps the market understand and adopt SPS Commerce’s products. Operating with broad autonomy, you’ll architect scalable frameworks and systems, solve complex cross-functional challenges, and shape how the product marketing function operates at scale. This is a high-impact role for a seasoned product marketer who thinks in systems, leads with insight, and drives measurable outcomes across segments and product lines.

What You’ll Do

• Architect positioning and messaging systems used across portfolios, proactively identifying opportunities for alignment and weaving in new value pillars, market, customer, and competitive insights to solve complex positioning challenges
• Architect scalable go-to-market frameworks and playbooks used across segments and products, and lead integrated go-to-market strategy for product launches that translate product innovation into compelling market stories
• Establish thought leadership strategy for key segments as a guide for the broader team
• Architect market and competitive intelligence systems, automating the capture and summarization of insights, and own competitive counter-positioning and competitive programs
• Track adoption trends and develop solutions to solve adoption challenges
• Define ICP, buyer, and user personas and own the buying experience
• Build market and customer expertise through regular customer conversations and industry events, and use those relationships for customer stories, event speaking, and webinars
• Partner with Product, Sales, and Marketing to develop growth strategies that drive acquisition, expansion, and retention

Where You’ll Work

This role is based on location, hybrid out of one of our offices (Minneapolis, MN | Rogers, AR) or open to fully remote candidates. We Succeed Together through in-person collaboration, balanced with remote work to provide flexibility.

What You’ll Bring

• Bachelor’s degree and 8-10+ years of relevant experience in product marketing, product management, or a related field; or equivalent combination of education and experience
• Deep knowledge of the product marketing discipline, typically viewed as having a specialty within the field, with proven ability to architect scalable frameworks and lead complex cross-functional initiatives
• Excellent written and verbal communication skills
• Proven competence with Microsoft Office and standard marketing platforms
• Experience in B2B SaaS, supply chain, or retail technology industries preferred
• Experience speaking publicly or representing a brand externally through events, podcasts, or webinars preferred
• Familiarity with competitive and market intelligence tools preferred

What We Offer

At SPS Commerce, we are committed to ensuring that each employee’s compensation reflects their unique experiences, performance, and skills in their role. The salary range for this role considers several factors, including education, relevant skills, work history, certifications, location, and more.

The annual salary range for this role is: $112,800 - $174,800. The actual salary offered will be determined based on the factors listed above and may fall anywhere within the range.

• SPS Commerce offers a comprehensive package of benefits including health, dental, vision, disability and life insurance, paid time-off, 401(k), health and flexible spending accounts, stock purchase plan and more.

Commitment To Our Employees

At SPS we power connections that drive the world of commerce forward, and our success depends on making strong decisions, fostering innovation, delivering unparalleled customer solutions, and driving outstanding business performance. We achieve this by creating an environment where every employee feels a true sense of belonging. We embrace diversity, equity, and inclusion, ensuring everyone feels accepted, valued, and empowered to make a meaningful impact.

We are committed to affirmative action and equal opportunity in all aspects of employment. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.