Strategic Product Marketing Manager

SPS Commerce Inc; Minneapolis (MN); Hybrid; USD 113,000 - 175,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

Disability insurance

Life insurance

Paid time‑off

401(k)

Health savings account

Stock purchase plan

Job summary

SPS Commerce Inc. is seeking a Strategic Product Marketing Manager to own messaging, positioning, and go‑to‑market strategy across product lines.

You will architect scalable frameworks, drive cross‑functional initiatives, and shape how product marketing operates at scale in a fast‑moving SaaS environment. You’ll collaborate with Product, Sales, and Marketing to define ICPs and personas, develop growth strategies, and turn market insights into compelling stories.

Qualifications

• Bachelor’s degree and 8–10+ years of relevant experience in product marketing, product management, or a related field; or equivalent combination of education and experience.
• Deep knowledge of the product marketing discipline, typically viewed as having a specialty within the field, with proven ability to architect scalable frameworks and lead complex cross‑functional initiatives.
• Excellent written and verbal communication skills.
• Proven competence with Microsoft Office and standard marketing platforms.
• Experience in B2B SaaS, supply chain, or retail technology industries preferred.
• Experience speaking publicly or representing a brand externally through events, podcasts, or webinars preferred.
• Familiarity with competitive and market intelligence tools preferred.

Responsibilities

• Architect positioning and messaging systems used across portfolios and identify value pillars.
• Lead scalable go‑to‑market frameworks and playbooks for product launches.
• Establish thought leadership strategy for key segments.
• Build market and competitive intelligence systems and own counter‑positioning programs.
• Track adoption trends and develop solutions to improve usage.
• Define ICP, buyer, and user personas and optimize the buying experience.
• Engage with customers and industry events to cultivate stories and webinars.
• Partner with Product, Sales, and Marketing to drive growth strategies.

Skills

Excellent communication

Product marketing

Public speaking

Cross-functional collaboration

Strategic thinking

Education

Bachelor’s degree

Tools

Microsoft Office

Marketing platforms

Competitive intelligence tools

Job description

Description

SPS Commerce is a leading provider of cloud-based supply chain management solutions, serving a global network of retail trading partners. We foster a collaborative and inclusive work environment where innovation and continuous improvement are highly valued. Join SPS Commerce and be part of a dynamic team that’s transforming the global retail supply chain!

Position Summary

As a Strategic Product Marketing Manager on our Marketing team, you will own the messaging, positioning, and go‑to‑market strategy that helps the market understand and adopt SPS Commerce’s products. Operating with broad autonomy, you’ll architect scalable frameworks and systems, solve complex cross‐functional challenges, and shape how the product marketing function operates at scale. This is a high‑impact role for a seasoned product marketer who thinks in systems, leads with insight, and drives measurable outcomes across segments and product lines.

What You’ll Do

• Architect positioning and messaging systems used across portfolios, proactively identifying opportunities for alignment and weaving in new value pillars, market, customer, and competitive insights to solve complex positioning challenges
• Architect scalable go‑to‑market frameworks and playbooks used across segments and products, and lead integrated go‑to‑market strategy for product launches that translate product innovation into compelling market stories
• Establish thought leadership strategy for key segments as a guide for the broader team
• Architect market and competitive intelligence systems, automating the capture and summarization of insights, and own competitive counter‑positioning and competitive programs
• Track adoption trends and develop solutions to solve adoption challenges
• Define ICP, buyer, and user personas and own the buying experience
• Build market and customer expertise through regular customer conversations and industry events, and use those relationships for customer stories, event speaking, and webinars
• Partner with Product, Sales, and Marketing to develop growth strategies that drive acquisition, expansion, and retention

Where You’ll Work

This role is based on location, hybrid out of one of our offices (Minneapolis, MN | Rogers, AR) or open to fully remote candidates. We Succeed Together through in‑person collaboration, balanced with remote work to provide flexibility.

What You’ll Bring

• Bachelor’s degree and 8-10+ years of relevant experience in product marketing, product management, or a related field; or equivalent combination of education and experience
• Deep knowledge of the product marketing discipline, typically viewed as having a specialty within the field, with proven ability to architect scalable frameworks and lead complex cross‑functional initiatives
• Excellent written and verbal communication skills
• Proven competence with Microsoft Office and standard marketing platforms
• Experience in B2B SaaS, supply chain, or retail technology industries preferred
• Experience speaking publicly or representing a brand externally through events, podcasts, or webinars preferred
• Familiarity with competitive and market intelligence tools preferred

What We Offer

The annual salary range for this role is: $112,800 - $174,800. The actual salary offered will be determined based on the factors listed above and may fall anywhere within the range.

• health
• dental
• vision
• disability
• life insurance
• paid time‑off
• 401(k)
• health and flexible spending accounts
• stock purchase plan

Commitment to our Employees

At SPS we power connections that drive the world of commerce forward, and our success depends on making strong decisions, fostering innovation, delivering unparalleled customer solutions, and driving outstanding business performance. We achieve this by creating an environment where every employee feels a true sense of belonging. We embrace diversity, equity, and inclusion, ensuring everyone feels accepted, valued, and empowered to make a meaningful impact. We are committed to affirmative action and equal opportunity in all aspects of employment. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

Why SPS Commerce?

Impactful Work: Be part of a tech‑driven, market‑focused company that simplifies complex processes and helps products reach customers faster. Belonging Culture: We thrive on curiosity, collaboration, and celebrating wins together. Your voice matters here. Growth Opportunities: Enjoy diverse career paths, training, and visibility across roles — all within a company that values your contributions. Make Your Career Here: We invest in our people and provide the resources you need to succeed. At SPS, careers aren’t just grown — they’re made. We’re committed to creating a workplace where you’re empowered to do your best work, champion new ideas, and grow your career. When you succeed, we all succeed. We’re all about innovation, collaboration, and growth — and we’re just getting started.