Strategic Product Marketing Lead — Sustainable Tech

Urban Ridge Supplies; New York (NY); On-site; USD 95,000 - 125,000; Full time

Job summary

GoodLeap, a leading technology company focused on sustainable living, is seeking a Senior Product Marketing Manager in New York. You will define and execute go-to-market strategies, translating complex fintech features into clear value propositions for partners and customers.

You will bridge product, marketing, and sales, crafting messaging, creating assets, and guiding campaigns. The role demands strategic thinking, storytelling, and strong collaboration across teams.

Qualifications

• Proven experience in a product marketing role in tech/fintech/sustainability.
• Strong go-to-market strategy development for software or financial products.
• Exceptional written and verbal communication; storytelling.
• Data-driven decision making with strong analytical skills.
• Excellent project management and ability to handle multiple projects.
• Collaborative across departments.
• Bachelor's degree in Marketing, Business, or related field preferred.

Responsibilities

• Develop go-to-market strategies for new product launches and feature updates.
• Craft messaging and positioning to differentiate GoodLeap in the market.
• Create marketing assets and sales enablement materials.
• Conduct market intelligence on competitors, customers, and industry trends.
• Collaborate with product management to influence the product roadmap.
• Train and enable sales with tools and collateral.
• Analyze campaigns and drive continuous improvement.

Skills

Go-to-market

Storytelling

Data-driven

Analytics

Project management

Cross‑department collaboration

Education

Bachelor's degree in Marketing/Business

Job description

GoodLeap, a leading technology company focused on sustainable living, is seeking a Senior Product Marketing Manager in New York. You will define and execute go-to-market strategies, translating complex fintech features into clear value propositions for partners and customers.

You will bridge product, marketing, and sales, crafting messaging, creating assets, and guiding campaigns. The role demands strategic thinking, storytelling, and strong collaboration across teams.