Strategic Product Manager, Linear Motion

CMCO Brasil; Charlotte (NC); On-site; USD 110,000 - 150,000; Full time

Job summary

Columbus McKinnon is seeking a Product Manager, Linear Motion to own and guide the product portfolio and strategy for the lifecycle of the line. You will define value propositions, analyze market trends, and drive pricing, launches, and cross‑functional collaboration to achieve profitable growth.

You will partner with engineering, sales, and manufacturing to shape roadmaps, competitive positioning, and channel strategies while supporting geographic expansion and customer value creation.

Qualifications

• Bachelor’s degree in engineering required; MBA preferred.
• 5 years of relevant product marketing and product management experience required, including experience in Voice of the Customer and Portfolio Management (Product Life Cycle Management).
• Strong communication and interpersonal skills.
• 30%+ travel across CMCO’s Americas footprint.

Responsibilities

• Identify, evaluate, and prioritize market opportunities to drive profitable growth; develop and implement strategic product initiatives and maintain a forward-looking 3 to 5-year product roadmap.
• Define, prioritize, and communicate requirements for new products and enhancements, including features, functionality, and cost targets; partner with Sales to develop revenue forecasts and drive new product development activities.
• Launch new products, incorporating appropriate marketing communication, advertising, promotional, and training activities.
• Establish and maintain appropriate pricing relationships (list prices) between products and product lines based on market value and positioning.
• Continually update the product portfolio and position products in support of the overall brand strategy.
• Analyze margins and initiate appropriate actions to improve as required (Drive a strong VA/VE program, cost reduction in manufacturing, alternative sourcing, etc.).
• Provide technical information/training for internal (training coordinator, outside sales, customer service, etc.) and external customers.
• Support geographic expansion by understanding local needs, technical specifications, competitors, pricing, etc.
• Work closely with manufacturing, purchasing, logistics, and other organizations to evaluate and provide direction on sourcing changes.
• Participate in technical committees and trade associations that establish technical, functional and safety standards for the corresponding products.
• Facilitate product-related communications between functions such as sales, customer service, pricing/quotations, engineering, manufacturing, and finance.
• Compile competitive data and work with marketing communications to create materials that highlight features/benefits of CMCO products versus the competition (Unique Value Proposition).
• Systematically prune old/obsolete products, incorporating activities to minimize excess/obsolete inventory and maximize conversion to newer products.
• Perform competition and position analysis at least two times per year.
• Meet regularly with customers to understand the customers' values and the value chain.
• Reveal the customers' needs and the customers' willingness to pay.
• Manage VoC methods to determine high‑value problems to be solved: Quantitative and qualitative methods.
• Manage the specification’s changes and renouncements.
• Participate in trade shows, customer training seminars, etc.
• Perform other duties as assigned.

Skills

Product management

Market analysis

Cross-functional collaboration

Strategic thinking

Education

Bachelor's degree in engineering

MBA preferred

Tools

Microsoft Office

Job description

Columbus McKinnon is seeking a Product Manager, Linear Motion to own and guide the product portfolio and strategy for the lifecycle of the line. You will define value propositions, analyze market trends, and drive pricing, launches, and cross‑functional collaboration to achieve profitable growth.

You will partner with engineering, sales, and manufacturing to shape roadmaps, competitive positioning, and channel strategies while supporting geographic expansion and customer value creation.