Strategic PR Director for Tourism & Government

State of West Virginia; West Virginia; On-site; USD 50,000 - 65,000; Full time

Job summary

WV Department of Tourism seeks a Director of Public Relations to serve as an executive advisor and lead the department's communications efforts from the Capitol Complex in Charleston. This full-time role requires directing strategy, coordinating messaging, and supporting leadership across government and industry partners.

The position emphasizes brand consistency, media relations, and efficient team management, with a salary range of $50,000–$65,000 commensurate with experience.

Qualifications

• Excellent oral and written communication skills.
• Proficiency in handling technical data.
• Expertise in strategic communication and managing press conferences.

Responsibilities

• Develops and implements communication strategies.
• Coordinates departmental messaging and maintains brand consistency.
• Advises leadership on all communication efforts.
• Responds to media inquiries from journalists and content creators.
• Oversees public relations activities and manages staff assignments.

Skills

Oral and written communication

Strategic communication

Media relations

Technical data

Leadership & management

Education

Bachelor’s or Master’s degree in PR/communications/journalism

Tools

Google Suite

Microsoft Office

Job description

WV Department of Tourism seeks a Director of Public Relations to serve as an executive advisor and lead the department's communications efforts from the Capitol Complex in Charleston. This full-time role requires directing strategy, coordinating messaging, and supporting leadership across government and industry partners.

The position emphasizes brand consistency, media relations, and efficient team management, with a salary range of $50,000–$65,000 commensurate with experience.