Strategic PR & Communications Manager

Baptist Memorial Health Care Corporation; Memphis (TN); Hybrid; USD 70,000 - 110,000; Full time

Job summary

Baptist Memorial Health Care Corporation is seeking a strategic, collaborative public relations professional to lead external communications with a high degree of ownership and autonomy. The role reports to the director of public relations and internal communications and requires strong writing, media relations, and executive communications.

The ideal candidate excels in identifying media opportunities, shaping public perception and strengthening brand visibility across health care and community

Qualifications

• Bachelor’s degree in communications or a similar major.
• At least five years of experience in public relations, media relations, issues management or a related field.
• Strong written and verbal communications skills.
• Experience working in a corporate environment with people at all levels of an organization, from frontline workers to senior leaders.
• Demonstrated success in earned media strategy and public relations campaign execution.

Responsibilities

• Overseeing and conducting day-to-day public relations functions for Baptist Memorial Health Care, including telling Baptist Memorial’s story through traditional and digital media.
• Writing and editing news releases, media advisories, executive thought leadership content, organizational statements, bylines and op-eds.
• Responding to media inquiries and preparing talking points, briefing materials, Q&A documents and messaging guidance for spokespeople ahead of media and public appearances.
• Identifying and pursuing creative public relations opportunities, including podcasts, awards programs, partnerships, community events and speaking engagements.
• Maintaining essential public relations tools, updating content on the public relations newsroom, proofreading/editing newswriting, preparing reports that summarize and quantify the PR team’s activities and updating public relations policies.
• Establishing communication with internal customers regarding their needs and expectations from PR and increasing customer satisfaction with the performance and results of PR efforts.
• Acting as a strategic advisor, providing strategic counsel on high-impact communications, including crisis response, business continuity, customer messaging and stakeholder engagement.
• Collaborating with marketing teams to align public relations initiatives with broader brand and campaign strategies.
• Supporting the director of public relations and internal communications in crisis management and staying apprised of issues that may affect Baptist Memorial’s reputation and the corporate communications department.
• Monitoring, tracking and analyzing media coverage, media trends and industry conversations to identify timely and relevant opportunities for brand visibility and public engagement.

Skills

Media relations

Strategic communications

Crisis management

Public speaking

Project management

Education

Bachelor’s degree in communications

Job description

Baptist Memorial Health Care Corporation is seeking a strategic, collaborative public relations professional to lead external communications with a high degree of ownership and autonomy. The role reports to the director of public relations and internal communications and requires strong writing, media relations, and executive communications.

The ideal candidate excels in identifying media opportunities, shaping public perception and strengthening brand visibility across health care and community