Manager-Public Relations

Baptist Memorial Health Care Corporation; Memphis (TN); Hybrid; USD 70,000 - 110,000; Full time

Job summary

Baptist Memorial Health Care Corporation is seeking a strategic, collaborative public relations professional to lead external communications with a high degree of ownership and autonomy. The role reports to the director of public relations and internal communications and requires strong writing, media relations, and executive communications.

The ideal candidate excels in identifying media opportunities, shaping public perception and strengthening brand visibility across health care and community

Qualifications

• Bachelor’s degree in communications or a similar major.
• At least five years of experience in public relations, media relations, issues management or a related field.
• Strong written and verbal communications skills.
• Experience working in a corporate environment with people at all levels of an organization, from frontline workers to senior leaders.
• Demonstrated success in earned media strategy and public relations campaign execution.

Responsibilities

• Overseeing and conducting day-to-day public relations functions for Baptist Memorial Health Care, including telling Baptist Memorial’s story through traditional and digital media.
• Writing and editing news releases, media advisories, executive thought leadership content, organizational statements, bylines and op-eds.
• Responding to media inquiries and preparing talking points, briefing materials, Q&A documents and messaging guidance for spokespeople ahead of media and public appearances.
• Identifying and pursuing creative public relations opportunities, including podcasts, awards programs, partnerships, community events and speaking engagements.
• Maintaining essential public relations tools, updating content on the public relations newsroom, proofreading/editing newswriting, preparing reports that summarize and quantify the PR team’s activities and updating public relations policies.
• Establishing communication with internal customers regarding their needs and expectations from PR and increasing customer satisfaction with the performance and results of PR efforts.
• Acting as a strategic advisor, providing strategic counsel on high-impact communications, including crisis response, business continuity, customer messaging and stakeholder engagement.
• Collaborating with marketing teams to align public relations initiatives with broader brand and campaign strategies.
• Supporting the director of public relations and internal communications in crisis management and staying apprised of issues that may affect Baptist Memorial’s reputation and the corporate communications department.
• Monitoring, tracking and analyzing media coverage, media trends and industry conversations to identify timely and relevant opportunities for brand visibility and public engagement.

Skills

Media relations

Strategic communications

Crisis management

Public speaking

Project management

Education

Bachelor’s degree in communications

Job description

Overview

We are looking for a strategic and collaborative public relations professional to lead external communications initiatives for Baptist Memorial Health Care, a mission-driven health care organization. This is a highly visible role with significant ownership and autonomy, reporting directly to the director of public relations and internal communications. The position is ideal for a creative storyteller and communications strategist who can identify meaningful media opportunities, shape public perception and strengthen brand visibility across health care and community-focused sectors.

Overview

We are looking for a strategic and collaborative public relations professional to lead external communications initiatives for Baptist Memorial Health Care, a mission-driven health care organization. This is a highly visible role with significant ownership and autonomy, reporting directly to the director of public relations and internal communications. The position is ideal for a creative storyteller and communications strategist who can identify meaningful media opportunities, shape public perception and strengthen brand visibility across health care and community-focused sectors.

This individual must be a strong writer and editor with experience in media relations, strategic communications, executive communications, issues management and event planning and must be a self-starter who can work independently, prioritize multiple projects and manage deadlines with minimal supervision. This individual must also be able to build working relationships across the business in a fast-paced, matrixed environment and be available to work some weekends and evenings for media issues, media inquiries and events.

The PR Manager Is Responsible For The Following

Day-to-day PR Functions and Operations

• Overseeing and conducting day-to-day public relations functions for Baptist Memorial Health Care, including
• Telling Baptist Memorial’s story through traditional and digital media, etc.
• Writing and editing news releases, media advisories, executive thought leadership content, organizational statements, bylines and op-eds
• Responding to media inquiries and preparing talking points, briefing materials, Q&A documents and messaging guidance for spokespeople ahead of media and public appearances
• Identifying and pursuing creative public relations opportunities, including podcasts, awards programs, partnerships, community events and speaking engagements
• Maintaining essential public relations tools, updating content on the public relations newsroom, proofreading/editing newswriting, preparing reports that summarize and quantify the PR team’s activities and updating public relations policies
• Staying up to date with public relations trends to ensure the public relations staff uses best practices in their work
• Staying within an annual public relations division budget
• Having a working knowledge and expert use of Associated Press Style
• Helping schedule and manage video production

Media Relations and Event Planning

• Manage media inquiries in a timely manner, arranging interviews with the appropriate Baptist Memorial representatives, providing accurate information and monitoring all media coverage about Baptist
• Establishing media relationships or the ability to rapidly build strong journalist and media networks
• Organizing news events, media announcements, service launches and public-facing communications activities

PR Staff Supervision

• Supervising public relations employees, hiring and training PR staff, dealing with employee issues and concerns, promoting teamwork, mentoring and fostering professional growth, holding regular one-on-one meetings with the PR staff and ensuring staff have the necessary tools to perform top-quality work
• Continuously improving team processes and communications approaches
• Fostering a dedication to professional development, growth and advancement

Building Relationships and Providing Strategic Counsel

• Establishing communication with internal customers regarding their needs and expectations from PR and increasing customer satisfaction with the performance and results of PR efforts
• Acting as a strategic advisor, providing strategic counsel on high-impact communications, including crisis response, business continuity, customer messaging and stakeholder engagement
• Collaborating with marketing teams to align public relations initiatives with broader brand and campaign strategies

Issues Management and Crisis Support

• Supporting the director of public relations and internal communications in crisis management and staying apprised of issues that may affect Baptist Memorial’s reputation and the corporate communications department
• Advising clients on reputational risk, emerging public issues and communications strategy

Media Monitoring

• Monitoring, tracking and analyzing media coverage, media trends and industry conversations to identify timely and relevant opportunities for brand visibility and public engagement
• Maintaining media databases, tracking media coverage and regularly reporting on reach, audience sentiment and campaign impact

The PR manager must also uphold the following Baptist Values:

• Friendly, Compassionate and Responsive Service
• Fairness and Respect for the Individual
• Teamwork and Trust
• Continuous Improvement

Qualifications

• A bachelor’s degree in communications or a similar major
• At least five years of experience in public relations, media relations, issues management or a related field
• Strong written and verbal communications skills
• Experience working in a corporate environment with people at all levels of an organization, from frontline workers to senior leaders
• Demonstrated success in earned media strategy and public relations campaign execution
• Ability to manage multiple priorities under deadline pressure
• Ability to thrive in a remote environment
• Experience supervising public relations professionals and social media experience is a plus