Coordinator-Public Relations

Baptist Memorial Health Care; Memphis (TN); On-site; USD 50,000 - 75,000; Full time

Job summary

Baptist Memorial Health Care is looking for an enthusiastic member of its PR & Internal Communications team. This role requires strong newswriting skills and an understanding of how media relations, strategic planning, and crisis management intersect. Responsibilities include analyzing media opportunities, liaising with news media, and maintaining the organization's image through effective communication.

The ideal candidate must possess project management skills, be familiar with AP Style, and have a readiness to handle media inquiries at any time.

Qualifications

• Strong newswriting skills and a keen understanding of media relations.
• Ability to counsel clients on news media response.
• Familiarity with public relations best practices.

Responsibilities

• Analyze and assess news media opportunities.
• Serve as liaison between Baptist Memorial Health Care and news media.
• Prepare spokespeople for interviews with talking points.
• Monitor and track news media coverage.
• Support news media monitoring.

Skills

Newswriting skills

Media relations

Crisis management

Project management

Knowledge of AP Style

Social media proficiency

Job description

Overview

An enthusiastic member of the PR & Internal Communications team with strong newswriting skills and an understanding of how media relations, strategic planning and crisis management intersect and are essential to telling Baptist Memorial Health Care’s story and protecting the organization’s image.

Job Responsibilities

• Analyzes and assesses news media opportunities.
• Serves as the liaison between Baptist Memorial Health Care and news media.
• Arranges for timely and appropriate responses to all media calls.
• Maintains and protects the image of the organization by effectively maintaining confidentiality and managing potentially sensitive issues.
• Coordinates direct publicity for the organization.
• Prepares spokespeople for interviews with talking points and other means.
• Maintains knowledge and understanding of AP Style and Baptist Writing Style.
• Edits copy for all vehicles of communication created by Corporate Communications.
• Strong newswriting skills and abilities and knowledge of social media.
• Works with other Corporate Communications staff members to recommend strategies and tactics to help internal clients reach their operational goals.
• Monitors and tracks news media coverage.
• Supports news media monitoring and/or sends out daily digest of news coverage.
• Ability to counsel and coach clients on news media response and strategic initiatives.
• Strong project management skills and ability to help plan events and write speaking points.
• Availability 24 hours a day to support response to news media inquiries and crises.
• Awareness of news media and public relations best practices and emerging media opportunities.
• Performs other duties as assigned.