Strategic PR & Communications Lead

State-of-Maine; Augusta (ME); Hybrid; USD 28,000 - 40,000; Full time

Benefits offered by this job

Hybrid work after 6 months

Parental leave 42 days

Comprehensive state benefits

Job summary

The Maine State Library in Augusta seeks an experienced communications leader to guide statewide outreach. You will oversee branding, media relations, digital content, and events to raise awareness of library programs and services.

Working with state agencies, legislators, and partners, you will design strategic campaigns, manage the website and social media, prepare press materials, and mentor staff to uphold accessibility standards.

Qualifications

• Excellent written, verbal, and interpersonal communication skills.
• Principles and practices of public relations, communications, and marketing.
• Organizational social media strategy and management.
• Building and fostering strategic partnerships and stakeholder relationships.
• Project management in independent and collaborative environments.
• Graphic design and visual communications, including photography and editing software.
• Media production, dissemination methods, and emerging trends.
• Data collection, analysis, and performance measurement.
• Knowledge of WCAG accessibility standards.

Responsibilities

• Leads development, implementation, and evaluation of a comprehensive communications and marketing strategy.
• Oversees Maine State Library branding standards and messaging guidelines.
• Manages website, CMS, and social media platforms for accurate, current content.
• Writes and edits press releases, talking points, speeches, and newsletters.
• Plans events, campaigns, and outreach activities; analyses metrics to inform strategy.
• Coordinates media relations and serves as spokesperson for MSL.
• Creates portable exhibits and displays; develops promotional materials and infographics.

Skills

Written communication

Verbal communication

Interpersonal skills

Public relations

Marketing strategy

Social media management

Project management

Partnership development

Graphic design basics

Education

Four-year combination of education, training, and/or experience in outdoor education, public relations, or program management

Tools

Web design

Content management systems

Photography/photo editing

Job description

The Maine State Library in Augusta seeks an experienced communications leader to guide statewide outreach. You will oversee branding, media relations, digital content, and events to raise awareness of library programs and services.

Working with state agencies, legislators, and partners, you will design strategic campaigns, manage the website and social media, prepare press materials, and mentor staff to uphold accessibility standards.